1325 - 行銷管理 英授 Taught in English

Marketing Management

教育目標 Course Target

Help students better understand the importance of the current marketing management theory, and to realize the related applications.

Help students better understand the importance of the current marketing management theory, and to realize the related applications.

課程概述 Course Description

介紹行銷管理之概念，分析行銷機會;並指導同學如何擬定行銷計畫及策略，主要內容介紹行銷與行銷管理之基本概念、分析行銷機會、市場區隔技術與如何選擇目標市場、行銷策略的設計、行銷方案規劃、行銷組織、執行、控制。

Introduce the concept of marketing management and analyze marketing opportunities; and guide students how to determine marketing plans and strategies. The main content introduces the basic concepts of marketing and marketing management, analyzes marketing opportunities, market partition technology and how to choose target markets, marketing strategy design, marketing plan planning, marketing organization, execution, and control.

參考書目 Reference Books

Philip Kotler and Kevin Lane Keller, Marketing Management, 15 th ed Prentice Hall.

Philip Kotler and Kevin Lane Keller, Marketing Management, 15 th ed Prentice Hall.

評分方式 Grading

評分項目
Grading Method		 配分比例
Percentage		 說明
Description
Participation and Report
Participation and Report
 45
Mid-term Presentation
Mid-term Presentation
 25
Final Exam
Final Exam
 30

授課大綱 Course Plan

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課程代碼
Course Code		 課程名稱
Course Name		 授課教師
Instructor		 時間地點
Time & Room		 學分
Credits		 操作
Actions
選修-0874
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Marketing Management and Brand Decisions (II)
 高階經管班1,2 吳立偉 三/11,12,13[M243] 0-1 詳細資訊 Details
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Marketing Management and Brand Decisions (III)
 高階經管班1,2 謝慧璋 三/11,12,13[M243] 0-1 詳細資訊 Details

課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 1325
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Wednesday/2,3,4[M218]
  • 授課教師 Teacher:
    唐運佳
  • 修課班級 Class:
    國貿系2
  • 選課備註 Memo:
    不分班，同學需自行選課。英語授課。
選課狀態 Enrollment Status
目前選課人數 Current Enrollment: 38 人
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