0878 - 經營策略
Business & Strategy
教育目標 Course Target
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。本課程重點在探討全球化與永續趨勢下的企業經營策略課題，透過個案以探討重要的策略議題和理論。
This course analyzes the theory of business strategies and world trends through the theme explanation and the latest representative texts. The biggest feature of this course is to integrate rich corporate cases with international viewpoints, combine innovative and social integration, master and forward-looking the essence of business strategies. This course focuses on exploring the corporate business strategy subject under the trend of globalization and perpetuity, and explores important strategic questions and theories through a case.
參考書目 Reference Books
朱文儀、陳建男 (2024) 策略管理 (14版) 譯 Strategic Management: An Integrated Approach: Theory & Cases 14e
Zhu Wenjun, Chen Jiannan (2024) Strategy Management (14th Edition) Translated Strategic Management: An Integrated Approach: Theory & Cases 14e
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 Midterm exam |
30 | |
|
期末考 Final exam |
30 | |
|
小考 Small exam |
15 | |
|
出席與平時表現 Attendance and regular performance |
10 | |
|
作業與小組討論 Industry and group discussion |
15 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 0878
- 學分 Credit: 0-3
-
上課時間 Course Time:Friday/5,6,7[C108]
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授課教師 Teacher:謝宛霖
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修課班級 Class:工工系3,4
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選課備註 Memo:智慧經營與管理組；外系選修須經授課教師同意
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