本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。本課程重點在探討全球化與永續趨勢下的企業經營策略課題，透過個案以探討重要的策略議題和理論。This course analyzes the theory of business strategies and world trends through the theme explanation and the latest representative texts. The biggest feature of this course is to integrate rich corporate cases with international viewpoints, combine innovative and social integration, master and look forward to the essence of business strategies. This course focuses on exploring the corporate business strategy subject under the trend of globalization and perpetuity, and explores important strategic questions and theories through a case.
朱文儀、陳建男 (2024) 策略管理 (14版) 譯 Strategic Management: An Integrated Approach: Theory & Cases 14e
Zhu Wenjun, Chen Jiannan (2024) Strategy Management (14th Edition) Translated Strategic Management: An Integrated Approach: Theory & Cases 14e
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
30 | |
| 小考小考 Small exam |
15 | |
| 出席與平時表現出席與平時表現 Attendance and regular performance |
10 | |
| 作業與小組討論作業與小組討論 Industry and group discussion |
15 |
