0878 - 經營策略
Business & Strategy
教育目標 Course Target
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。本課程重點在探討全球化與永續趨勢下的企業經營策略課題，透過個案以探討重要的策略議題和理論。
This course analyzes the theory and world trends of business strategy through topic explanation and discussion of the latest representative literature. The greatest feature of this course is the integration of rich cases from companies with an international outlook, new perspectives on innovation and social context, and mastery of the essence of forward-looking business strategies. This course focuses on exploring corporate business strategy issues under the trend of globalization and sustainability, and explores important strategic issues and theories through case studies.
參考書目 Reference Books
朱文儀、陳建男 (2024) 策略管理 (14版) 譯 Strategic Management: An Integrated Approach: Theory & Cases 14e
Zhu Wenyi, Chen Jiannan (2024) Strategic Management (14th Edition) Translated Strategic Management: An Integrated Approach: Theory & Cases 14e
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 midterm exam |
30 | |
|
期末考 final exam |
30 | |
|
小考 Quiz |
15 | |
|
出席與平時表現 Attendance and performance |
10 | |
|
作業與小組討論 Assignments and group discussions |
15 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 0878
- 學分 Credit: 0-3
-
上課時間 Course Time:Friday/5,6,7[C108]
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授課教師 Teacher:謝宛霖
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修課班級 Class:工工系3,4
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選課備註 Memo:智慧經營與管理組；外系選修須經授課教師同意
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