5570 - 進階經營策略

Advanced Business Strategy

教育目標 Course Target

本課程透過科技創新與策略管理的角度切入經營策略,探討科技創新的產業動態及路徑、企業如何調適外在環境變化、認識資訊科技的本質改變、強化組織能力、洞察顧客價值、結合社會脈絡與競合關係、新產品與服務開發過程管理等議題,確立差異化優勢,並訂定部署策略。

This course explores the business trends and paths of technological innovation, how enterprises adapt to external environmental changes, the quality changes of information technology, strengthen organizational capabilities, insight into customer value, integrate social connections and competitive relationships, new product and service development process management and other issues, and determine differentiated advantages and define deployment strategies.

課程概述 Course Description

本課程透過科技創新與策略管理的角度切入經營策略,探討科技創新的產業動態及路徑、企業如何調適外在環境變化、認識資訊科技的本質改變、強化組織能力、洞察顧客價值、結合社會脈絡與競合關係、新產品與服務開發過程管理等議題,確立差異化優勢,並訂定部署策略。授課方式將會結合課堂講學、小組討論、案例探討、文獻閱讀、講座等多元學習方式,提升學生對於經營策略之理解和產業敏感度。

This course explores the business trends and paths of technological innovation, how enterprises adapt to external environmental changes, the quality changes of information technology, strengthen organizational capabilities, insight into customer value, integrate social connections and competitive relationships, new product and service development process management and other issues, and determine differentiated advantages and define deployment strategies. The teaching method will combine classroom lectures, group discussions, case discussions, literary reading, lectures and other diverse learning methods to improve students' understanding of business strategies and industry sensitivity.

參考書目 Reference Books

Schilling, M.A. Strategic Management of Technological Innovation, 7th ed., McGraw-Hill, 2023. (李亭林譯 科技創新管理,,華泰文化,2024)

Schilling, M.A. Strategic Management of Technical Innovation, 7th ed., McGraw-Hill, 2023. (Li Tinglinlu, Technology Innovation Management, Huatai Culture, 2024)

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
期中案例報告 Midterm Case Study Presentation
Midterm Case Study Presentation
30
期末專題報告 Final Project Presentation
Final Project Presentation
30
論文簡報 Academic Paper Presentation
Papers Academic Paper Presentation
20
課堂表現 Class Participation
Class Participation
10
出席 Attendance
Attendance
10

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 5570
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Thursday/6,7,8[IEⅡ102]
  • 授課教師 Teacher:
    朱治垣
  • 修課班級 Class:
    工工碩博1,2
  • 選課備註 Memo:
    IM7201
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 24 人

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