本課程透過科技創新與策略管理的角度切入經營策略，探討科技創新的產業動態及路徑、企業如何調適外在環境變化、認識資訊科技的本質改變、強化組織能力、洞察顧客價值、結合社會脈絡與競合關係、新產品與服務開發過程管理等議題，確立差異化優勢，並訂定部署策略。

This course approaches business strategy from the perspective of technological innovation and strategic management, exploring the industrial dynamics and paths of technological innovation, how companies adapt to changes in the external environment, understanding the essential changes in information technology, strengthening organizational capabilities, gaining insights into customer value, integrating social context and competitive and cooperative relationships, new product and service development process management and other issues, establishing differentiated advantages and formulating deployment strategies.

本課程透過科技創新與策略管理的角度切入經營策略，探討科技創新的產業動態及路徑、企業如何調適外在環境變化、認識資訊科技的本質改變、強化組織能力、洞察顧客價值、結合社會脈絡與競合關係、新產品與服務開發過程管理等議題，確立差異化優勢，並訂定部署策略。授課方式將會結合課堂講學、小組討論、案例探討、文獻閱讀、講座等多元學習方式，提升學生對於經營策略之理解和產業敏感度。

This course approaches business strategy from the perspective of technological innovation and strategic management, exploring the industrial dynamics and paths of technological innovation, how companies adapt to changes in the external environment, understanding the essential changes in information technology, strengthening organizational capabilities, gaining insights into customer value, integrating social context and competitive and cooperative relationships, new product and service development process management and other issues, establishing differentiated advantages and formulating deployment strategies. The teaching method will combine classroom lectures, group discussions, case studies, literature reading, lectures and other multiple learning methods to enhance students' understanding of business strategies and industrial sensitivity.

Schilling, M.A. Strategic Management of Technological Innovation, 7th ed., McGraw-Hill, 2023. (李亭林譯 科技創新管理，，華泰文化，2024)

Schilling, M.A. Strategic Management of Technological Innovation, 7th ed., McGraw-Hill, 2023. (Translated by Li Tinglin, Technological Innovation Management, Huatai Culture, 2024)