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6769 - 經營研究 Management Science


教育目標 Course Target

透過授課與實際操作,讓同學理解各種不同的經營研究議題,其所適用的研究模式。並透過學期的演練與操作,透過討論模擬技術、電腦程式的撰寫及現有軟體之使用,強化同學對於經營相關之研究議題的解決能力。1.理解各種不同的經營研究問題 2.了解不同研究方法的限制與優勢 3.了解研究方法(例如:線性規劃方程等)之原理與操作 4.透過小型研究議題的創造、假設設立、模擬分析,強化同學對於經營相關之研究議題的解決能力。Through lectures and practical operations, students can understand various business research topics and their applicable research models. Through drills and operations during the semester, and through discussions on simulation technology, computer program writing and the use of existing software, students' ability to solve business-related research issues will be strengthened. 1. Understand various business research issues 2. Understand the limitations and advantages of different research methods 3. Understand the principles and operations of research methods (such as linear programming equations, etc.) 4. Strengthen students’ ability to solve business-related research issues through the creation of small research topics, hypothesis setting, and simulation analysis.


課程概述 Course Description

本課程將透過企業經營上可能發生的問題,介紹其所適用的研究模式。並利用三分之一的時間,進行相關軟體操作與模擬技術的演練。透過模擬與分析技術的演練,強化同學對於經營相關問題之解決能力。
This course will introduce applicable research models through problems that may occur in business operations. And use one-third of the time to practice related software operations and simulation techniques. Through the practice of simulation and analysis techniques, students can strengthen their ability to solve business-related problems.


參考書目 Reference Books

1. Earl Babbie (2010), The practice of social research, 11e, CENGAGE Learning
2. 陳曉萍、徐淑英、樊景立、鄭伯壎,2008,組織與管理研究的實證方法,華泰文化
3. 郭迺鋒、熊漢琳、鄭國強、梁益誠,2012,資料分析軟體之應用,雙葉書廊有限公司
4. 蕭志同,戴俞萱,柳淑芬(2010),決策分析與模擬-組織機構與企業產業發展的途徑,東華書局。
5. 謝長宏,系統動態學 (第一章-第十章), 台北:中興管理顧問,民國69 年
6. Peter Senge, The Fifth Discipline (第五項修練,第三章-第八章), 郭進隆譯, 台北:天下文化, 民國84年
7. Coyle, R. G., 1996, System Dynamics Modeling - A Practical Approach,(chap.1-5),Chapman & Hall.
8. 謝長宏,策略精論:系統暨動態觀點,新竹,國立交通大學,98年
1. Earl Babbie (2010), The practice of social research, 11e, CENGAGE Learning
2. Chen Xiaoping, Xu Shuying, Fan Jingli, Zheng Boxu, 2008, Empirical Methods in Organization and Management Research, Huatai Culture
3. Guo Naifeng, Xiong Hanlin, Zheng Guoqiang, Liang Yicheng, 2012, Application of data analysis software, Shuangye Bookstore Co., Ltd.
4. Xiao Zhitong, Dai Yuxuan, Liu Shufen (2010), Decision Analysis and Simulation-The Approach to Organizational Structure and Enterprise Industrial Development, Donghua Book Company.
5. Xie Changhong, System Dynamics (Chapter 1-10), Taipei: ZTE Management Consultants, 1969
6. Peter Senge, The Fifth Discipline (The Fifth Discipline, Chapter 3-8), translated by Guo Jinlong, Taipei: Tianxia Culture, 1984
7. Coyle, R. G., 1996, System Dynamics Modeling - A Practical Approach,(chap.1-5),Chapman & Hall.
8. Xie Changhong, Strategic Theory: System and Dynamic Perspectives, Hsinchu, National Chiao Tung University, 1998


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description

授課大綱 Course Plan

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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Monday/5,6,7[食加廠]
授課教師 Teacher:劉佳怡
修課班級 Class:食科系4,碩1,2
選課備註 Memo:大四可修。欲修課同學,請務必第一週到課進行分組。
授課大綱 Course Plan: Open

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