本課程在研討策略管理之主要專題及實務應用，透過理論架構的解說和實務案例的討論，探討企業策略管理之規劃實施及評估控制，提供管理者建置與應用策略管理之有效學習。This course studies the main topics and practical applications of strategic management. Through the explanation of the theoretical framework and the discussion of practical cases, it explores the planning, implementation and evaluation control of corporate strategic management, providing managers with effective learning in establishing and applying strategic management.
1. 策略管理係指達成公司目標的整體性行動計畫。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-發展公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用課堂講授、個案研討和論文討論、等教學方法，培育基於策略性分析程序的策略管理
能力。
1. Strategic management refers to the overall action plan to achieve company goals. Managers use the strategic analysis process to select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizational-development strategies for the company, thereby maximizing the overall value of the company.
2. Managers select goals and strategies that fully consider market opportunities and company capabilities to maximize company value. Companies face different situations and need to select different goals and strategies. Therefore, goals and strategies change with the situation. However, strategic analysis procedures and methods can be adapted to many different situations and have universal qualities.
3. Strategic management courses attach great importance to strategic thinking and strategic reasoning.
4. Comprehensively use teaching methods such as classroom lectures, case studies, and paper discussions to cultivate strategic management based on strategic analysis procedures
ability.
1. Hill，朱文儀、陳建男譯(2024)，Strategic Management: An Integrated Approach: Theory & Cases, 14e
2. 陳忠仁(2021)，策略管理：競爭優勢與經營發展，華泰文化。
1. Hill, translated by Zhu Wenyi and Chen Jiannan (2024), Strategic Management: An Integrated Approach: Theory & Cases, 14e
2. Chen Zhongren (2021), Strategic Management: Competitive Advantages and Business Development, Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
30 | |
| 個案討論個案討論 Case discussion |
25 | |
| 分組期中報告分組期中報告 Group interim report |
20 | |
| 分組期末報告分組期末報告 Group end-of-period report |
25 |
