國際經營課程旨在培養學生的國際視野和管理能力，透過深入探討歷史背景與趨勢分析，使學生了解20世紀以來的產業發展，特別是1970年代以前美國大型企業的興起，這段時期塑造了開放論的全盛時期。隨後，1980年代日本在各個領域領先美國，推動了認同論的興起，成為全球管理的重要模式。到了1990年代中期，全球化浪潮及跨國代工的蓬勃發展，再次引領開放論風潮。進入2000年代，美國創新泡沫破滅後，日本汽車產業憑藉精實系統再次引領全球。2008年金融危機後，美國佔領華爾街運動、歐債問題、中國經濟增長放緩、日本經濟長期低迷，以及GAFA（Google、Amazon、Facebook、Apple）的崛起，使美中兩國的網路平台企業逐漸支配全球經濟，帶來了不同的評價。
此外，課程將探討現代挑戰與機會，例如2018年起的中美貿易紛爭，直接影響全球各大企業的經營策略。新冠疫情後，全球供應鏈重組與數位轉型，使國際經營面臨新的挑戰與機會。透過教師的背景解說、基礎教科書與新銳代表文獻的解讀，學生將深入理解國際經營管理的核心議題，並結合實際案例分析，幫助學生理解如何從國際代工邁向真正的全球市場經營。這將為台灣產業尋找出路與提升企業競爭力提供重要基礎。The international business course aims to cultivate students' international vision and management capabilities, and through in-depth exploration of historical background and trend analysis, students can understand the development of industry since the 20th century, especially the rise of large American enterprises before the 1970s. This period shaped the heyday of open discussion. Later, in the 1980s, Japan led the United States in various fields, promoted the rise of consensus and became an important model of global management. By the mid-1990s, the wave of globalization and the vigorous development of cross-border OEM once again led to the opening-up trend of discussion. Entering the 2000s, after the US innovation bubble burst, Japanese automobile industry once again led the world with its essence system. After the 2008 financial crisis, the US occupied the Huaer Street Sports, European debt problems, China's economic growth, the long-term economic downturn in Japan, and the rise of GAFA (Google, Amazon, Facebook, and Apple), have enabled the Internet platform companies in the United States and China to gradually dominate global economy, bringing different ratings.
In addition, the course will explore modern challenges and opportunities, such as the Sino-US trade dispute since 2018, which directly affects the business strategies of major global companies. After the COVID-19 pandemic, global supply chain reorganization and digital transformation have brought new challenges and opportunities to international operations. Through the teacher’s background explanation, basic textbooks and new representative literature, students will have an in-depth understanding of the core issues of international business management, and combine it with actual case analysis to help students understand how to operate from international OEM to a true global market. This will provide an important foundation for Taiwan's industry to find a way out and enhance corporate competitiveness.
20世紀的產業發展，特別是到1970年代為止的美國大型企業發展經驗，塑造了開放論的全盛期。1980年代日本產業在幾近所有領域領先美國產業，強烈認同論傾向的日本模式成為全球管理顯學。1990年代中期以降的全球化風潮，跨國代工蓬勃發展，再度帶動產業管理的開放論風潮。隨著2000年代初期的美國創新泡沫破滅，日本的汽車產業依然獨領風騷，認同論的舊酒，用「豐田模式」、「精實系統」的新瓶，再度席捲全球。
台灣產業完全沒有自外於這個全球化風潮。與品牌聯手，自行車、資訊電子產業相繼受惠於大陸的改革開放，大舉擴大生產規模。汽車產業與汽車零組件產業，也因為大陸投資成為贏家，甚至改變了國際定位。台商參與中國大陸經濟發展的事業有成，並不等於台灣本身產業得以發展與轉型。
本課程旨在透過代表性文獻之解讀，探討百年一度的金融危機之下國際經營管理的本質與課題，並進一步深層思考台灣產業的可能出路。。
The 20th century industry development, especially the experience of large American enterprises until the 1970s, shaped the heyday of open discussion. In the 1980s, Japanese industry led the American industry in nearly all areas, and strongly recognized the Japanese model of the discussion as a global management learning. The globalization trend that has declined since the mid-1990s, and the booming development of cross-border OEM has once again led to the opening-up discussion trend of industry management. With the bursting of the US innovation bubble in the early 2000s, Japan's automobile industry is still in a state of storm. The old wine that we agreed on has once again spread the world with the new bottles of the "Fengtian model" and "Practical System".
Taiwan's industry has no global trend at all. Joining brands, the bicycle and information electronics industry has benefited from the reform and opening up of mainland China and has greatly expanded its production scale. The automobile industry and automobile parts industry have also become a winner because of mainland investment, and have even changed its international positioning. The success of Taiwanese businessmen in the economic development of mainland China does not mean that Taiwan's own industry can develop and transform.
This course aims to explore the essence and subject of international business management under the century-old financial crisis through the interpretation of representative literature, and further consider the possible ways out of Taiwan's industry. .
主要教材：講師自編講義
參考書籍：
國際企業（12版）
Hill／International Business 12e
作者： Charles W. L. Hill, G. Tomas M. Hult
譯者： 許嘉文
出版社：華泰文化
出版日期：2019/08/26
Main textbook: lecturer's self-editor
Reference books:
International Enterprise (12th Edition)
Hill/International Business 12e
Author: Charles W. L. Hill, G. Tomas M. Hult
Translator: Xu Jiawen
Publisher: Huatai Culture
Publication date: 2019/08/26
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席與課堂參與出席與課堂參與 Attendance and class meetings |
20 | |
| 國際經營策略專案簡報(同組同分)國際經營策略專案簡報(同組同分) International Business Strategy Project Brief (Same Group and Score) |
40 | |
| 期末考(個人分數)期末考(個人分數) Final exam (personal score) |
30 | |
| 專案貢獻度同儕互評專案貢獻度同儕互評 The project contributions and mutual reviews |
10 |
