1343 - 國際經營策略
International Business Strategy
教育目標 Course Target
本課程旨在提供一個綜合性學習經驗，整合學生在核心課程中所學的基礎知識，並以此為基礎發展進階的策略性思維。
This course aims to provide a comprehensive learning experience that integrates the basic knowledge students learn in the core course and uses it as a basis for advanced strategic thinking.
參考書目 Reference Books
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.（中譯本：『策略管理』，譯者： 朱文儀/陳建男，華泰文化出版）
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. (Chinese translation: "Strategic Management", translated by: Zhu Wenyan/Chen Jiannan, published by Huatai Culture)
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class participation Class participation |
30 | |
|
Case Presentation Case Presentation |
30 | |
|
Final Project Final Project |
40 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1343
- 學分 Credit: 3-0
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上課時間 Course Time:Friday/2,3,4[M123]
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授課教師 Teacher:李佳蓉
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修課班級 Class:國貿系3
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選課備註 Memo:111學年度起(含)入學生之「國際經營與行銷領域」必修科目。113上、下學期各開1班。
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