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國際經營與貿易學系
course information of 113 - 1 | 1343 International Business Strategy(國際經營策略)

1343 - 國際經營策略 International Business Strategy


教育目標 Course Target

本課程旨在提供一個綜合性學習經驗,整合學生在核心課程中所學的基礎知識,並以此為基礎發展進階的策略性思維。 This course is designed to provide a comprehensive learning experience that integrates the fundamental knowledge students have learned in the core curriculum and uses it as a basis to develop advanced strategic thinking.


參考書目 Reference Books

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.(中譯本:『策略管理』,譯者: 朱文儀/陳建男,華泰文化出版)
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. (Chinese translation: "Strategic Management", Translator: Zhu Wenyi/Chen Jiannan, Huatai Culture Publishing)


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Class participationClass participation
class participation
30
Case PresentationCase Presentation
case presentation
30
Final ProjectFinal Project
final project
40

授課大綱 Course Plan

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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Friday/2,3,4[M123]
授課教師 Teacher:李佳蓉
修課班級 Class:國貿系3
選課備註 Memo:111學年度起(含)入學生之「國際經營與行銷領域」必修科目。113上、下學期各開1班。
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 55 person in the class.
目前選課人數為 55 人。

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