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course information of 113 - 1 | 2237 Business Service Etiquette(商業服務禮儀)

2237 - 商業服務禮儀 Business Service Etiquette


教育目標 Course Target

• To improve student’s social and communication skill. • To obtain the basic understanding of the social and workplace etiquette • To enhance the knowledge of the reliable commercial and diplomatic activity at home and abroad. • To improve student’s social and communication skills. • To obtain the basic understanding of the social and workplace etiquette • To enhance the knowledge of the reliable commercial and diplomatic activity at home and abroad.


課程概述 Course Description

本課程主要教導學生符合國際標準之禮儀規範,將所學習的禮儀規範融入到餐旅服務過程,透過合宜的言行舉止來達到100% 客戶滿意。本課程以深入淺出方式探討服務的本質,分析顧客心理需求,以及服務人員應如何預期顧客需求,以專業的言行舉止加深顧客印象,塑造企業專業形象。
This course mainly teaches students to comply with international standards of etiquette, integrate the etiquette they have learned into the hospitality service process, and achieve 100% customer satisfaction through appropriate words and deeds. This course explores the nature of service in a simple and easy-to-understand manner, analyzes the psychological needs of customers, and how service personnel should anticipate customer needs, deepen customer impressions with professional words and deeds, and shape the professional image of the company.


參考書目 Reference Books

張亦騏 (2019) 國際禮儀, 華立圖書
許南雄(2009) 第三版 國際禮儀 - 基本、社交、生活、商業、接待、外交禮儀, 華立圖書
林雨萩 (2009) 第三版 國際禮儀 含國際、商業、生活禮儀之應用, 華立圖書
陳乃華、游美未、周純如、葉怡君、林宥瑩、林秀鳳 (2010) 國際禮儀 實務 , 新陸書局股份有限公司

Zhang Yiqi (2019) International Etiquette, Holley Books
Xu Nanxiong (2009) Third Edition International Etiquette - Basic, Social, Life, Business, Reception, Diplomatic Etiquette, Holley Books
Lin Yuquan (2009) The third edition of International Etiquette includes the application of international, business, and life etiquette, Holley Books
Chen Naihua, You Meiwei, Zhou Chunru, Ye Yijun, Lin Youying, Lin Xiufeng (2010) International Etiquette in Practice, Xinlu Book Company Co., Ltd.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Class Participation and AttendanceClass Participation and Attendance
class participation and attendance
40 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Self-Image DevelopmentSelf-Image Development
self-image development
20 PPTs of your self-image: Dating, Working and Daily life (5 minutes)
Final Group PresentationFinal Group Presentation
final group presentation
30 Workplace etiquette PPTs ( 10 minutes)
Pop exams/Homework AssignmentPop exams/Homework Assignment
pop exams/homework assignment
10 Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation.

授課大綱 Course Plan

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Course Information

Description

學分 Credit:2-0
上課時間 Course Time:Wednesday/8,9[M106]
授課教師 Teacher:郭心甯
修課班級 Class:餐旅系1-4
選課備註 Memo:不開放推廣部隨班附讀
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 33 person in the class.
目前選課人數為 33 人。

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