本課程為管院AI學程課程之一，因應國際"From AI to BI"之課程設計趨勢。人工智慧主要有兩派應用:以電腦模擬人腦、以電腦支援人腦。前者主要為機器學習，後者在商管領域主要為商業智慧(BI)。以Google Trends分析全球趨勢可發現，BI近年成為E化需求第一名，同時也是未來行動應用需求的第一名，亦為大數據分析(Big Data)之一環。
本課程旨在使學生具備善用資訊科技分析各類資料的能力，以實用為原則，不深入介紹複雜抽象的理論，而以深入淺出方式介紹：(1)企業用BI-鼎新V-Point、(2)自助式BI-微軟Power BI、(3)決策支援系統-Expert Choice等軟體，讓學生能從做中學具體了解，進而提升實務應用能力。此外，鼓勵學生在修完課後可直接考取經濟部及教育部核可之BI軟體應用師證照，並強化專業知識以應付職場需求。This course is one of the AI courses offered by the School of Management and is in response to the international "From AI to BI" course design trend. There are two main applications of artificial intelligence: using computers to simulate the human brain and using computers to support the human brain. The former is mainly machine learning, and the latter is mainly business intelligence (BI) in the field of business management. Analyzing global trends with Google Trends, we can find that BI has become the number one demand for e-commerce in recent years, and is also the number one demand for mobile applications in the future. It is also a part of big data analysis (Big Data).
This course aims to equip students with the ability to make good use of information technology to analyze various types of data. Based on the principle of practicality, it does not introduce complex and abstract theories in depth, but introduces them in a simple and easy-to-understand way: (1) BI-Dingxin V-Point for Enterprises, ( 2) Self-service BI-Microsoft Power BI, (3) Decision support system-Expert Choice and other software allow students to gain detailed understanding through doing, thereby improving their practical application capabilities. In addition, students are encouraged to directly obtain the BI software application engineer certificate approved by the Ministry of Economic Affairs and the Ministry of Education after completing the course, and strengthen their professional knowledge to meet the needs of the workplace.
(1) 商業智慧深化應用：落實企業績效管理，鼎新電腦編著
(2) Power BI金融大數據分析應用：貼近產業實務，掌握決策效率、謝邦昌, 蘇志雄, 蕭育仁, 宋龍華、碁峰出版
(3) 其他中英文課外補充教材
(投影片請至iLearn教學平台下載，作業繳交亦請上傳至iLearn教學平台)
(4) 使用軟體
鼎新V-Point EIS
Microsoft Power BI
(1) Deepening the application of business intelligence: Implementing enterprise performance management, compiled by Dingxin Computer
(2) Power BI financial big data analysis application: close to industrial practice, mastering decision-making efficiency, published by Xie Bangchang, Su Zhixiong, Xiao Yuren, Song Longhua, Qi Feng
(3) Other Chinese and English extracurricular supplementary teaching materials
(Please go to the iLearn teaching platform to download the slides, and upload the assignments to the iLearn teaching platform)
(4) Use software
Dingxin V-Point EIS
Microsoft Power BI
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | 筆試 (BI證照考試模擬考) |
| 期末報告期末報告 Final report |
30 | 須找尋開放資料庫或實際資料，運用Power BI進行分析 |
| 上機作業上機作業 Computer work |
10 | V-Point管理報表實作 (只要跟著上機實作即可完成) |
| 平時成績平時成績 usual results |
20 | 出席率與上課表現 |
| 自主學習報告自主學習報告 Independent study report |
10 | 自主學習書面報告 (決策支援系統) |
