本課程之目的在訓練學生對於餐旅產業運作方式產生更深入之瞭解，增加其對產業之技術、財務、市場、產品行銷等營運方面之資訊，有助於學生對於觀念化能力之培養，並增加其對於餐旅產業發展之掌握，包括特定產品之特性，相關人力資源與知識運用等不同之產業活動，最終可使修課同學對未來餐旅企業實務之組成與運作有足夠的瞭解。產業分析對餐旅企業的管理與策略規劃息息相關，因為經營者對於市場現況及未來趨勢資訊之解讀不但是企業策略形成的重大憑藉，更是未來企業領導人其領導力以及願景形成的依據，故在全球化、專業化的市場競爭下，培養分析產業環境的技能將成為今日餐旅人不可或缺的智識。

The purpose of this course is to train students to have a deeper understanding of the operation methods of the catering and tourism industry, to increase their knowledge of the technology, finance, market, product marketing and other operational aspects of the industry, and to help students develop conceptual abilities. It will also increase their understanding of the development of the hotel and hospitality industry, including the characteristics of specific products, related human resources and knowledge application, and other different industrial activities. This will ultimately enable students taking the course to have a sufficient understanding of the practical composition and operation of future hotel and hotel companies. Industrial analysis is closely related to the management and strategic planning of hospitality companies, because operators’ interpretation of current market conditions and future trend information is not only an important basis for the formation of corporate strategies, but also the basis for future corporate leaders to form their leadership and vision. Therefore, in the face of globalization and professional market competition, cultivating the skills to analyze the industrial environment will become indispensable knowledge for today’s hospitality professionals.

1.Porter, M. (1980) Competitive Strategy, Free Press, New York.
2.Porter, M. (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.

1.Porter, M. (1980) Competitive Strategy, Free Press, New York.
2.Porter, M. (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.