本課程之目的在訓練學生對於餐旅產業運作方式產生更深入之瞭解，增加其對產業之技術、財務、市場、產品行銷等營運方面之資訊，有助於學生對於觀念化能力之培養，並增加其對於餐旅產業發展之掌握，包括特定產品之特性，相關人力資源與知識運用等不同之產業活動，最終可使修課同學對未來餐旅企業實務之組成與運作有足夠的瞭解。產業分析對餐旅企業的管理與策略規劃息息相關，因為經營者對於市場現況及未來趨勢資訊之解讀不但是企業策略形成的重大憑藉，更是未來企業領導人其領導力以及願景形成的依據，故在全球化、專業化的市場競爭下，培養分析產業環境的技能將成為今日餐旅人不可或缺的智識。The purpose of this course is to train students to have a deeper understanding of the way of operating restaurants and tourism industries, and to increase their information on industry technology, finance, market, product marketing and other operations, which will help students cultivate their awareness ability. It also increases its mastery of the development of catering and tourism industry, including the characteristics of specific products, related human resources and knowledge use, and other different industry activities, which can ultimately enable students to have sufficient understanding of the composition and operation of future catering and tourism companies. Industry analysis is closely related to the management of catering and tourism companies and strategic planning, because operators’ interpretation of market current situations and future trend information is not only a major concern for corporate strategies, but also a basis for future corporate leaders to form their leadership and vision. Under the global and professional market competition, the skills to cultivate analytical industry environment will become an indispensable wisdom for today's restaurant travelers.
1.Porter, M. (1980) Competitive Strategy, Free Press, New York.
2.Porter, M. (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.
1.Porter, M. (1980) Competitive Strategy, Free Press, New York.
2.Porter, M. (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席與課程參與出席與課程參與 Attendance and course participation |
20 | |
| Case Study作業Case Study作業 Case Study |
30 |
