透過授課與實際操作，讓同學理解各種不同的經營研究議題，其所適用的研究模式。並透過學期的演練與操作，透過討論模擬技術、電腦程式的撰寫及現有軟體之使用，強化同學對於經營相關之研究議題的解決能力。1.理解各種不同的經營研究問題
2.了解不同研究方法的限制與優勢
3.了解研究方法(例如:線性規劃方程等)之原理與操作
4.透過小型研究議題的創造、假設設立、模擬分析，強化同學對於經營相關之研究議題的解決能力。Through lectures and practical operations, students can understand various business research topics and their applicable research models. Through exercises and operations during the semester, students will be able to strengthen their ability to solve business-related research issues by discussing simulation technology, writing computer programs and using existing software. 1. Understand various business research issues
2. Understand the limitations and advantages of different research methods
3. Understand the principles and operations of research methods (such as linear programming equations, etc.)
4. Strengthen students’ ability to solve business-related research issues through the creation of small research topics, hypothesis setting, and simulation analysis.
本課程將討論下列幾種模型:1.線性規劃2.整數規劃3.目標規劃4.運輸問題5.存貨模型6.馬可夫分析7.排隊理論8.競賽理論及9.模擬技術。尤其大約有三分之一的時間將用來討論模擬技術及它的應用，電腦程式的撰寫及現有軟體之使用也將在本課程中介紹。
This course will discuss the following models: 1. Linear programming 2. Integer programming 3. Goal programming 4. Transportation problem 5. Inventory model 6. Markov analysis 7. Queuing theory 8. Competition theory and 9. Simulation technology. In particular, approximately one-third of the time will be used to discuss simulation technology and its applications. The writing of computer programs and the use of existing software will also be introduced in this course.
1. Earl Babbie (2010), The practice of social research, 11e, CENGAGE Learning
2. 陳曉萍、徐淑英、樊景立、鄭伯壎，2008，組織與管理研究的實證方法，華泰文化
3. 郭迺鋒、熊漢琳、鄭國強、梁益誠，2012，資料分析軟體之應用，雙葉書廊有限公司
4. 蕭志同,戴俞萱,柳淑芬(2010),決策分析與模擬-組織機構與企業產業發展的途徑,東華書局。
5. 謝長宏，系統動態學 (第一章-第十章), 台北：中興管理顧問，民國69 年
6. Peter Senge, The Fifth Discipline (第五項修練,第三章-第八章), 郭進隆譯, 台北:天下文化, 民國84年
7. Coyle, R. G., 1996, System Dynamics Modeling - A Practical Approach,(chap.1-5),Chapman & Hall.
8. 謝長宏，策略精論:系統暨動態觀點,新竹,國立交通大學,98年
1. Earl Babbie (2010), The practice of social research, 11e, CENGAGE Learning
2. Chen Xiaoping, Xu Shuying, Fan Jingli, Zheng Boxu, 2008, Empirical Methods in Organization and Management Research, Huatai Culture
3. Guo Naifeng, Xiong Hanlin, Zheng Guoqiang, Liang Yicheng, 2012, Application of data analysis software, Shuangye Bookstore Co., Ltd.
4. Xiao Zhitong, Dai Yuxuan, Liu Shufen (2010), Decision Analysis and Simulation-The Approach to Organizational Structure and Enterprise Industrial Development, Donghua Book Company.
5. Xie Changhong, System Dynamics (Chapter 1-10), Taipei: ZTE Management Consultants, 1969
6. Peter Senge, The Fifth Discipline (The Fifth Discipline, Chapter 3-8), translated by Guo Jinlong, Taipei: Tianxia Culture, 1984
7. Coyle, R. G., 1996, System Dynamics Modeling - A Practical Approach,(chap.1-5),Chapman & Hall.
8. Xie Changhong, Strategic Theory: System and Dynamic Perspectives, Hsinchu, National Chiao Tung University, 1998
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | |
| 書面報告書面報告 written report |
20 | |
| 口頭報告口頭報告 Oral report |
40 | |
| 期末考期末考 final exam |
20 |
