2259 - 餐旅消費行為
Hospitality Consumer Behavior
教育目標 Course Target
學生能了解消費者行為最新趨勢及重要議題，進而全面認識有關消費行為及行銷研究。
Students can understand the latest trends and important issues in consumer behavior, and then gain a comprehensive understanding of consumer behavior and marketing research.
課程概述 Course Description
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
參考書目 Reference Books
林建煌，2019，消費者行為，第六版
Lin Jianhuang, 2019, Consumer Behavior, Sixth Edition
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
In-Class participation In-Class participation |
20 | 出席率與課堂作業 |
|
Midterm Exam Midterm Exam |
30 | 課程1~8章 |
|
Final Exam Final Exam |
30 | 課程9~15章 |
|
Group presentation & Term paper Group presentation & Term paper |
20 | 觀光上市櫃公司分組消費者個案專題報告 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2259
- 學分 Credit: 0-3
-
上課時間 Course Time:Monday/6,7,8[M103]
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授課教師 Teacher:林万登
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修課班級 Class:餐旅系3
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選課備註 Memo:不開放推廣部隨班附讀
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