學生能了解消費者行為最新趨勢及重要議題，進而全面認識有關消費行為及行銷研究。
Students can understand the latest trends and important issues in consumer behavior, and then gain a comprehensive understanding of consumer behavior and marketing research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
林建煌，2019，消費者行為，第六版
Lin Jianhuang, 2019, Consumer Behavior, Sixth Edition
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| In-Class participation In-Class participation in-class participation |
20 | 出席率與課堂作業 |
| Midterm Exam Midterm Exam midterm exam |
30 | 課程1~8章 |
| Final Exam Final Exam final exam |
30 | 課程9~15章 |
| Group presentation & Term paper Group presentation & Term paper group presentation & term paper |
20 | 觀光上市櫃公司分組消費者個案專題報告 |
