本課程透過保健食品研發與行銷知識的教授，了解保健食品相關技術、原料、研究開發等基礎知識，加上產品製作流程企劃及討論，再配合產品研發設計概念及通路模式探討，實地模擬產品開發流程並分組提出產品企劃。本課程實施後預計可使學生實際了解保健食品研究與開發的基礎與實務，對於未來進入社會後之工作將有極大的助益。Through the teaching of health food R&D and marketing knowledge, this course provides basic knowledge about health food related technologies, raw materials, research and development, etc., plus product production process planning and discussion, and then cooperates with the discussion of product R&D design concepts and channel models to simulate product development on the spot. Process and group to propose product planning. After the implementation of this course, it is expected that students will actually understand the basics and practices of health food research and development, which will be of great help to their future work after entering the society.
1. 行銷管理概論：探索原理與體驗實務5/e 曾光華著
2. 人體生理學：身體功能之機轉(Vander's Human Physiology,12/e ) 原著:Widmaier.Raff.Strang
3. 營養生化學 作者：SAREEN S. GROPPER
4. 衛生福利部食品藥物管理署健康食品安全性及功效性評估方法
1. Introduction to Marketing Management: Exploration Principles and Experience Practice 5/e by Zeng Guanghua
2. Human Physiology: The mechanism of body functions (Vander's Human Physiology, 12/e) Original work: Widmaier.Raff.Strang
3. Nutritional Biochemistry Author: SAREEN S. GROPPER
4. Health Food Safety and Efficacy Evaluation Methods of the Food and Drug Administration of the Ministry of Health and Welfare
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課表現上課表現 Class performance |
30 | 包含出席及上課表現 |
| 期中考期中考 midterm exam |
30 | 期中考試分數 |
| 期末報告期末報告 Final report |
40 | 期末報告分數 |
