2219 - 食品消費者行為
Consumer Behavior
教育目標 Course Target
由於科技快速更新,消費者行為由一般實體進入線上消費,本課程透過對於消費者行為決策形成過程的理解以及決策過程中可能影響因素的探討,提供學生對於進行[消費者行為分析]一個基本的架構。並透過google表單的應用,讓學生實際設計消費者問卷survey,並蒐集分析資料,解讀消費者行為。應用實際案例的分析,讓學生建立一個對於「行為」分析的基礎。
Due to the rapid advancement of technology, consumer behavior has shifted from general entities to online consumption. This course provides students with a basic framework for conducting [consumer behavior analysis] by understanding the decision-making process of consumer behavior and discussing the factors that may influence the decision-making process. Through the application of Google Forms, students are allowed to actually design consumer questionnaires, collect and analyze data, and interpret consumer behavior. Apply the analysis of actual cases to allow students to establish a foundation for "behavior" analysis.
課程概述 Course Description
經濟學入門課程,課程涵蓋個體經濟與總體經濟學。旨在培養建立經濟思考方式,暸解經濟體系基本運作架構以及政策與經濟體系之的因果關係。
An introductory course in economics covering individual economics and general economics. It aims to cultivate the establishment of economic thinking methods and understand the basic operating structure of the economic system and the causal relationship between policies and the economic system.
參考書目 Reference Books
消費者行為,白滌清譯,Blackwell, Miniard, Engel, Pai, Norjaya,Wan Jooria著,台北市:新加坡商聖智學習,2012。
汪志堅,2007,消費者行為,全華圖書。
劉維公,2007,風格競爭力,天下雜誌。
Consumer Behavior, translated by Bai Diqing, written by Blackwell, Miniard, Engel, Pai, Norjaya, Wan Jooria, Taipei: Cengage Learning, Singapore, 2012.
Wang Zhijian, 2007, Consumer Behavior, Quanhua Books.
Liu Weigong, 2007, Style Competitiveness, Tianxia Magazine.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
小考(二次) Quiz (second time) |
15 | |
書面報告 written report |
15 | |
期中考 midterm exam |
30 | |
作業與平時分數 Homework and usual scores |
10 | |
期末報告 Final report |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2219
- 學分 Credit: 0-3
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上課時間 Course Time:Friday/2[AG101] Wednesday/3,4[AG205]
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授課教師 Teacher:陳佩綺
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修課班級 Class:企管,社科,農 (食科開)
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