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畜產與生物科技學系
course information of 109 - 2 | 2148 Grading and Marketing of Animal(畜產品分級與品牌評析實作)

2148 - 畜產品分級與品牌評析實作 Grading and Marketing of Animal


教育目標 Course Target

本課程係為低年級同學設計,以初學者(消費者)立場瞭解國內外乳品、肉品及蛋品品質管理與分級規範,同時說明產業的畜產品品牌(例如:伊比利豬、和牛、熟成乾酪等),其從生產地到餐桌的過程,探討肉品部位差異、特色化飼養管理目的、品牌設定與行銷方式;透過對特色畜產品品牌之認識,反饋個人未來在畜產業學習之目標。主要以課程講解加上多媒體、產品實際比較教學與測試。課程另將說明畜產品產業的管理、感官評析以及認證分級等,令學生對畜產品相關產業有更深層認知。 實作課程規劃目的在於讓同學能實地接觸品牌產品、學習感官評析,深度進行畜產品品牌之間差異化比較與討論;學生將分組學習與專題報告為實作課程進行模式,引導學生對畜產業認知,提升學習動機。藉由問題導向學習法(PBL),鼓勵學生思考與課堂反應,並配搭討論產品開發的可能性。操練感官評析與差異探討,針對飼養管理、風味感官、品牌運作與行銷方式,瞭解畜產業的無限可能性。學期末必須完成專題解析報告,與建議改善計劃等成果報告;讓同學更能瞭解畜產產業管理之品牌價值。This course is designed for lower grade students. From the perspective of beginners (consumers), they can understand domestic and foreign dairy, meat and egg quality management and grading standards. It also explains the industry’s livestock product brands (for example: Iberian pigs, Wagyu beef, mature cheese etc.), which explores the differences in meat parts, the purpose of specialized feeding and management, brand setting and marketing methods in the process from the production site to the dining table; through the understanding of the specialty livestock product brands, it provides feedback on personal goals for learning in the livestock industry in the future. Mainly based on course explanations plus multimedia, product actual comparison teaching and testing. The course will also explain the management, sensory analysis and certification classification of the livestock products industry, giving students a deeper understanding of livestock product-related industries. The purpose of the practical course planning is to allow students to have on-site contact with brand products, learn sensory analysis, and conduct in-depth comparisons and discussions on the differences between livestock product brands; students will use group learning and special reports as the mode of practical courses to guide students to understand the livestock industry Cognition and improve learning motivation. Through problem-based learning (PBL), students are encouraged to think and respond in class, and discuss the possibilities of product development together. Practicing sensory analysis and difference discussion, focusing on feeding management, flavor senses, brand operation and marketing methods, to understand the infinite possibilities of the livestock industry. At the end of the semester, a special analysis report and a report on suggested improvement plans must be completed to allow students to better understand the brand value of livestock industry management.


參考書目 Reference Books

1. 柯文慶、張献瑞、紀學斌。2006。食品品質管制。富林出版社。台中。ISBN-10:957-29850-8-3。
2. Sutherland J.P., Varnam, A.H., Evans, M.G.. 1986. A Colour Atlas of Food Quality Control. 華香園出版社 。台北。
3.區少梅。食品感官品評學。華格納出版社 。台北。
4.自編教材。

1. Ke Wenqing, Zhang Xianrui, Ji Xuebin. 2006. Food quality control. Fulin Press. Taichung. ISBN-10:957-29850-8-3.
2. Sutherland J.P., Varnam, A.H., Evans, M.G.. 1986. A Color Atlas of Food Quality Control. Huaxiangyuan Press. Taipei.
3. Ou Shaomei. Food sensory evaluation. Wagner Verlag. Taipei.
4. Prepare your own teaching materials.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂表現Participation課堂表現Participation
Class PerformanceParticipation
20
期中考期中考
midterm exam
40
期末報告期末報告
Final report
40

授課大綱 Course Plan

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Course Information

Description

學分 Credit:0-1
上課時間 Course Time:Friday/5,6,7[AG104]
授課教師 Teacher:許馨云
修課班級 Class:畜產系1,2
選課備註 Memo:本課程為深碗型課程,需同時修習 2147「畜產品分級與品牌評析」。
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 33 person in the class.
目前選課人數為 33 人。

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