一般都認為，能夠將無形的文化內容，透過再造、加值與商品化的過程，而藉用產品和服務呈現形式的「文化產業」（cultural industries），是附加價值最高、更具精神價值、永續性與在地全球化可能性的一種知識經濟產業。
然而，不論是學界朗朗上口的「文化創意產業」、「遺產工業」等概念，或是文建會含括廣告、建築、藝術及古董市場、工藝、設計、流行設計與時尚、電影與錄影帶、休閒軟體遊戲、音樂、表演藝術、出版、軟體與電腦服務業、電視與廣播等十三項重點計畫的「創意產業」概念，不論是強調日常生活的美學化，還是呈現符號與象徵的文化活動，都似乎寬廣模糊到讓人摸不著頭緒。
然而，回歸到實務層面來看，不論文化活動或文化產業的發展，皆不免涉及到法源、組織、經費、人事與設備等現實條件，文化活動的進行、文化與文化產業的發展，皆有賴於文化行政從業人員能夠有效管理與推動這些繁雜的庶務，以及扮演「文化行動者與組織╱參與者╱政府」間的協調者角色。
本門課程即在於協助同學從實務層面來認識與討論文化活動的相關議題。
本門課程的目標，即在於協助同學逐步認識文化的意涵、作用與文化產業化等的特性，進而了解文化行政所涉及的政策、法源與組織、經費與人事等業務與相關議題，以及文化行政從業人員應有的觀念與涵養，同時透過分析與檢討政府有關文化產業的政策與措施，期以提供同學進一步思考如何有效管理繁雜的文化行政庶務。It is generally believed that the "cultural industries" that can use products and services to present the form of intangible cultural content through the process of reconstruction, value-added and commodification, is the highest added value and more spiritual value. A kind of intellectual economic industry that lasts forever and the possibility of local globalization.
However, whether it is the catchy concepts of "cultural creative industry" and "industrial industry" in the academic world, the cultural construction conference includes advertising, architecture, art and antique markets, art, design, popular design and fashion, movies and films, etc. belt, leisure software games, music, The concept of "creative industry" in thirteen key projects, including performance art, publishing, software and computer service, television and broadcasting, seems to be broad and vague, whether it emphasizes the aestheticization of daily life or cultural activities that present symbols and symbols. It's so hard that people can't touch it.
However, looking back to the practical level, regardless of cultural activities or the development of cultural industries, they inevitably involve real conditions such as law sources, organizations, expenses, personnel and equipment. The conduct of cultural activities and the development of cultural and cultural industries are all worthwhile. Cultural administration can effectively manage and promote these complex affairs from the perspective of industry personnel and play the role of a coordinator between cultural actors and organizations/participants/government.
This course is about helping students to recognize and discuss relevant topics of cultural activities from a practical level.
The purpose of this course is to help students gradually understand the connotation, role and cultural industrialization of culture, and to understand the policies, legal sources and organizations, fees and personnel involved in cultural administration, and to understand the business and related issues of policies, legal sources and organizations, fees and personnel, and Cultural administration takes the concepts and connotations that employees should have, and at the same time, through analyzing and reviewing the government's policies and measures related to cultural industries, in order to provide students with further thinking about how to effectively manage complex cultural administration affairs.
David Hesmondhalgh, 廖珮君譯。2008。《文化產業分析》。台北：韋伯。
李天鐸編著。2011。《文化創意產業讀本：創意管理與文化經濟》。台北：遠流。
夏學理等。2004。《文化行政》。台北：五南。
夏學理等編。2002。《藝術管理》。台北：五南。
夏學理等。2008。《文化創意產業概論》。台北：五南。
夏學理等。2005。《文化機構與藝術組織》。台北：五南。
郭為藩。2006。《全球視野的文化政策》。台北：心理。
許文志等箸。2009。《地方產業創新策略》。台北：五南。
丹麥文化部等，李璞良等譯。2003。《丹麥的創意潛力》。台北：典藏藝術家庭。
林信華。2002。《文化政策新論》。台北：揚智。
鄭自隆等。2005。《文化行銷》。台北：空大。
David Caves, 仲曉玲等譯。2003。《文化創意產業：以契約達成藝術與商業的媒合》。台北：典藏藝術家庭出版。
David Throsby, 張維倫等譯。2003。《文化經濟學》。台北：典藏藝術家庭。
John Pick, 江靜玲編譯。1995。《藝術與公共政策》。台北：桂冠。
John Tomlinson, 鄭棨元、陳慧慈譯。2007。《文化與全球化的反思》。台北：韋伯。
Toby Miller等，馮建三譯。2002。《文化政策》。台北：巨流。
Toby Miller等，馮建三譯。2003。《全球好萊塢》。台北：巨流。
William J. Byrnes, 桂雅文等譯。2004。《藝術管理這一行》。台北：五觀藝術管理。
David Hesmondhalgh, Liao Peijun. 2008. "Analysis of Cultural Industry". Taipei: Wei Bo.
Edited by Li Tianjue. 2011. "Cultural Creative Industry Reading: Creative Management and Cultural Economy". Taipei: Far.
Yummy science, etc. 2004. "Cultural Administration". Taipei: Wunan.
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Yummy science, etc. 2005. "Cultural Institutions and Art Organizations". Taipei: Wunan.
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Xu Wenzhi and others. 2009. "Local Industry Innovation Strategy". Taipei: Wunan.
The Ministry of Culture of Danish, etc., Li Puliang, etc. 2003. "The Creative Power of Denmark". Taipei: Collection Art Family.
Lin Xinhua. 2002. "New Discussion on Cultural Policy". Taipei: Sharp wisdom.
Zheng Zilong et al. 2005. "Cultural Marketing". Taipei: Huge.
David Caves, Zhong Xiaoling and others. 2003. "Cultural Creative Industry: A Message between Art and Business through Contracts". Taipei: Collection Art Family Publishing.
David Throsby, Zhang Viron and others translation. 2003. "Cultural Economics". Taipei: Collection Art Family.
John Pick, edited by Jiang Jingling. 1995. Art and Public Policy. Taipei: Laurels.
John Tomlinson, Zheng Shiyuan, Chen Hui Cilu. 2007. "Reflection on Culture and Globalization". Taipei: Wei Bo.
Toby Miller et al., build three translations. 2002. "Cultural Policy". Taipei: The giant stream.
Toby Miller et al., build three translations. 2003. "Global Hollywood". Taipei: The giant stream.
William J. Byrnes, Gui Yawen and others. 2004. "Art Management" Taipei: Five Art Management.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席上課、發問與參與討論出席上課、發問與參與討論 Attend classes, ask, and discuss |
40 | |
| 結合觀賞影片與課程內容之心得報告結合觀賞影片與課程內容之心得報告 Combining experience report on viewing videos and course content |
60 | 繳交2次觀賞影片Word電子檔心得報告 |
