本課程是什麼？本課程的宗旨為培養企管系學生具備「行銷數據分析思維」的素養，目的是訓練學生成為「商務分析師」。本課程不會也不想訓練學生成為資科科學家或資料工程師！其實務目標是讓學生修畢一學期的課程之後，即有能力與資料科學家或資料工程師「對話」。課程會以提升學生對於程式邏輯的理解與跨領域溝通能力為主，期望學生將來能與程式設計師溝通、進而換位思考，以增加企業管理系學生畢業後的職場競爭力。
What is this course? The purpose of this course is to cultivate students in the Department of Business Administration to have the quality of "marketing data analysis thinking", and the purpose is to train students to become "business analysts". This course does not and does not intend to train students to become data scientists or data engineers! Its practical goal is to enable students to have the ability to "dialogue" with data scientists or data engineers after completing a one-semester course. The course will focus on improving students' understanding of program logic and cross-domain communication skills. It is expected that students will be able to communicate with programmers in the future and then think from their perspective, so as to increase the career competitiveness of business management students after graduation.
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業作業 Homework |
20 | |
| 專題專題 Topics |
50 | |
| 期中考期中考 midterm exam |
30 |
