This course exposes students to key issues in international business and management through a variety of learning experiences and activities that include team discussion, group presentations, and written reports. The course covers such topics as the IB environment, strategy and opportunity assessment, international markets and global firms. The aim of the course is to enhance students’ IB awareness. The highly interactive class activities also serve to strengthen both oral and written communications for all participants and inspire them to search for excellence in future study and career.This course exposes students to key issues in international business and management through a variety of learning experiences and activities that include team discussion, group presentations, and written reports. The course covers such topics as the IB environment, strategy and opportunity assessment, international markets and global firms. The aim of the course is to enhance students' IB awareness. The highly interactive class activities also serve to strengthen both oral and written communications for all participants and inspire them to search for excellence in future study and career.
International Business: The New Realities, Global Edition, 5th Edition, Pearson, by: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger,
international business: the new realities, global edition, 5TH edition, Pearson, Don't: S. ta merca V US Gil, Gary knight, John R. R IEsen Berger,
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class DiscussionsClass Discussions class discussions |
20 | |
| Team Presentations Team Presentations team presentations |
20 | |
| ExamsExams exams |
40 | |
| Class Attendance / participation:Class Attendance / participation: class attendance/participation: |
20 |
