本課程為餐旅碩士在職專班的學生所特別設計，具備或不具備餐旅相關背景者，都可選修這門 課。課程中將以全球化之發展對觀光系統在不斷創新重塑之際，觀光餐旅產業應如何策略面 對?本課程主要藉分析全球化影響下之跨域知識，科技整合，多元文化與區域經濟等構面發 展，對觀光餐旅產業之營運範疇、核心能力與資源網絡之影響。此外，亦以價值(Value)，效 率(Economy of Scale)，範疇(Economy of Scope) ，資源( Resource)，依賴(Dependence)，競局( Game Theory) 以及生態( Ecology)等取向，討論觀光餐旅策略創新管理之個案並驗證上述策略本 質取向之實質創新效益。本課程採個案討論為主，並邀請觀光餐旅業者專題演講，融入實物個 案探討，將提供豐富的師生互動及業者參與課中個案討論機會以達成共振效應，將傳統授課之 教師學生關係，藉業者加入，形成全方位之教師-學生-業者三方多贏互惠之創新課程策略，建立 教與學之永續機制。相信同學修完這門課後，將學到新穎的餐旅策略管理關鍵知識與分析方 法，可為餐旅實務經營，培養更深化的洞察力，分析力以及創業力。 在全球化(Globalism)浪潮之衝擊下，觀光系統(Tourism System)之傳統價值已面臨重新建構之挑 戰。系統中各核心成員如:消費者行為發展內涵，觀光餐旅相關產業經營模式，旅遊目的地之 開拓以及各國政府之政策推動，莫不在知識與科技之整合與共振下，帶動全球在地化及在地全 球化發展之新趨勢與反思，掀起全球觀光餐旅持續發展之另一嶄新面貌。This course is specially designed for students in the on-the-job master's program in hospitality. Anyone with or without a background in hospitality can choose to take this course. In this course, the development of globalization will continue to innovate and reshape the tourism system. How should the tourism and hotel industry deal with it strategically? This course mainly analyzes cross-domain knowledge, technological integration, multiculturalism and regional influence under the influence of globalization. The impact of economic and other aspects of development on the operating scope, core capabilities and resource network of the tourism and hospitality industry. In addition, tourist meals are also discussed from the perspectives of Value, Efficiency of Scale, Economy of Scope, Resource, Dependence, Game Theory and Ecology. Case study of tourism strategic innovation management and verify the substantial innovation benefits of the above strategic essential orientation. This course is mainly based on case discussions, and invites tourism and hotel industry operators to give special lectures and integrate real case studies. It will provide rich opportunities for teacher-student interaction and industry operators to participate in case discussions in the class to achieve a resonance effect, and integrate the teacher-student relationship of traditional teaching into With the participation of practitioners, an all-round innovative curriculum strategy of win-win and mutual benefit among teachers, students and practitioners will be formed, and a sustainable mechanism of teaching and learning will be established. I believe that after completing this course, students will learn novel key knowledge and analytical methods of hotel and hotel strategic management, which will help them develop deeper insights, analytical skills and entrepreneurial abilities for practical hotel and hotel operations. Under the impact of the wave of globalism, the traditional value of the tourism system has faced the challenge of reconstruction. The core members of the system, such as the development connotation of consumer behavior, business models of tourism, catering and tourism-related industries, the development of tourist destinations, and the policy promotion of various governments, all drive global localization and resonance under the integration and resonance of knowledge and technology. New trends and reflections on the development of local globalization have set off another new look in the sustainable development of global tourism, hospitality and tourism.
本課程為餐旅碩士在職專班的學生所特別設計，具備或不具備餐旅相關背景者，都可選修這門課。課程中將以全球化之發展對觀光系統在不斷創新重塑之際，觀光餐旅產業應如何策略面對？本課程主要藉分析全球化影響下之跨域知識，科技整合，多元文化與區域經濟等構面發展，對觀光餐旅產業之營運範疇、核心能力與資源網絡之影響。此外，亦以價值（Value），效率(Economy of Scale)，範疇（Economy of Scope） ，資源( Resource)，依賴(Dependence)，競局( Game Theory) 以及生態( Ecology)等取向，討論觀光餐旅策略創新管理之個案並驗證上述策略本質取向之實質創新效益。本課程採個案討論為主，並邀請學者專家專題演講及參與課中個案討論，將提供豐富的師生互動及同儕討論機會，以達成共振效應。同學修完這門課後，將學到新穎的餐旅策略管理關鍵知識與分析方法，可為餐旅實務經營，培養更深化的洞察力，分析力以及創業力。
This course is specially designed for students in the on-the-job master's program in hospitality. Anyone with or without a background in hospitality can choose to take this course. In the course, the development of globalization will continue to innovate and reshape the tourism system. How should the tourism and hotel industry deal with it strategically? This course mainly analyzes the impact of cross-domain knowledge, technological integration, multiculturalism and regional economic development under the influence of globalization on the operating scope, core capabilities and resource network of the tourism and hospitality industry. In addition, tourist meals are also discussed from the perspectives of Value, Efficiency of Scale, Economy of Scope, Resource, Dependence, Game Theory and Ecology. Case study of tourism strategic innovation management and verify the substantial innovation benefits of the above strategic essential orientation. This course focuses on case discussions, and invites scholars and experts to give lectures and participate in case discussions during the course. It will provide abundant opportunities for teacher-student interaction and peer discussion to achieve a resonance effect. After completing this course, students will learn novel key knowledge and analytical methods for hotel and hotel strategic management, which can help them develop deeper insights, analytical skills and entrepreneurial abilities for practical hotel and hotel operations.
1. Cetron, Demicco, and Davies. (2015). The Future of Hospitality and Travel,
The American Hotel & Lodging Educational Institute, Lansing Michigan.
2. Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, John Wiley & Sons, Inc. New Jersey.
3. Mill R. Christie and Morrison M. Alastair. (1992). The Tourism System, Prentice-Hall International, Inc.
4. Poon, A. (1993). Tourism, Technology and Competitive strategies, Wallingford, UK: CAB International.
5. 王喆、韓陽合譯(2017)。策略選擇 (Martin Reeves, Knut, Haanaes, Janmejaya Sinha合著 Your Strategy Needs A Strategy: How to Choose And Execute the Right Approach)。台北:經濟新潮 社。
6. 司徒達賢(2016)。 策略管理新論:觀念架構與分析方法。台北:智勝文化發行。
7. 司徒達賢(2016)。 策略管理案例解析:觀念與實例。台北:智勝文化發行。
8. 吳思華 (2000) 。策略九說:策略思考的本質 。台北:臉譜出版:城邦文化發行。
9.. 洪慧芳譯(2017)。創新的用途理論 (Clayton M. Christensen原著，Competing Against Luck: The Story of Innovation and Customer Choice)。台北:天下雜誌股份有限公司。
10. 陳盈如譯(2016)。好策略.壞策略 (Richard P. Rumelt 原著，Good Strategy. Bad Strategy: The Different and Why It Matters)。台北:遠見天下文化出版股份有限公司。
11. 蕭瑞麟(2016)。三版。思考的脈絡。台北:遠見天下文化出版股份有限公司
1. Cetron, Demicco, and Davies. (2015). The Future of Hospitality and Travel,
The American Hotel & Lodging Educational Institute, Lansing Michigan.
2. Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, John Wiley & Sons, Inc. New Jersey.
3. Mill R. Christie and Morrison M. Alastair. (1992). The Tourism System, Prentice-Hall International, Inc.
4. Poon, A. (1993). Tourism, Technology and Competitive strategies, Wallingford, UK: CAB International.
5. Co-translated by Wang Zhe and Han Yang (2017). Strategy Choice (Martin Reeves, Knut, Haanaes, Janmejaya Sinha, Your Strategy Needs A Strategy: How to Choose And Execute the Right Approach). Taipei: Economic Trends Society.
6. Situ Daxian (2016). New Theory of Strategic Management: Conceptual Framework and Analysis Methods. Taipei: Zhisheng Culture Publishing.
7. Situ Daxian (2016). Strategic management case analysis: concepts and examples. Taipei: Zhisheng Culture Publishing.
8. Wu, S. H. (2000). Strategy Nine: The Essence of Strategic Thinking. Taipei: Facebook Publishing: City State Culture Publishing.
9.. Translated by Hong Huifang (2017). The Purpose Theory of Innovation (Original by Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice). Taipei: Tianxia Magazine Co., Ltd.
10. Translated by Chen Yingru (2016). Good Strategy. Bad Strategy (original book by Richard P. Rumelt, Good Strategy. Bad Strategy: The Different and Why It Matters). Taipei: Vision World Culture Publishing Co., Ltd.
11. Xiao Ruilin (2016). Three editions. The context of thinking. Taipei:Yuanyuan Tianxia Culture Publishing Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率出席率 Attendance |
15 | 準時到課率 |
| 課堂參與度課堂參與度 class participation |
20 | 課堂之互動與討論 |
| 期中餐旅企業經營策略個案閱讀分析報告期中餐旅企業經營策略個案閱讀分析報告 Reading and analysis report on business strategy cases of catering and tourism enterprises in the period |
25 | 餐旅企業經營策略個案報告 |
