Learn to utilize different mathematics, statistical and econometric tools to analyze specific hypothesis, and to formulate a theoretical testable Model with data valid for testing

Learn to utilize different mathematics, statistical and econometric tools to analyze specific hypothesis, and to formulate a theoretical testable Model with data valid for testing

本課程主要目的為使修習者熟習統計學基礎理論與方法，培養對數字的敏感度，能夠從商管類研究報告中，迅速發掘有用之決策資訊，並為進一步獲取實際分析數據能力作準備。課程主要內容包括以下項目：
1.數據蒐集與表示方法
2.基礎機率理論
3.隨機變數與機率分配
4.常用機率分配
5.抽樣理論
6.點估計與區間估計
7.統計假說檢定
8.二母體之比較
9.關於比率
10.卡方檢定之應用
11.變異數分析
12.迴歸分析

The main purpose of this course is to familiarize students with the basic theories and methods of statistics, cultivate sensitivity to numbers, quickly discover useful decision-making information from business and management research reports, and prepare for further acquisition of practical data analysis capabilities. The main content of the course includes the following items:
1. Data collection and presentation methods
2. Basic probability theory
3. Random variables and probability distribution
4. Commonly used probability distribution
5. Sampling theory
6. Point estimation and interval estimation
7. Statistical hypothesis testing
8. Comparison of two mothers
9. About ratios
10.Application of chi-square test
11. Variation analysis
12.Regression analysis

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閔建蜀、游漢明，市場研究基本方法，香港
SAS Company, SAS Basics, Statistics and ETS Guides.
黃俊英＆林震岩,1997,SAS精析與實例,華泰書局,

Chen Peiqi, lecture notes on quantitative methods.
Lin Huiling Chen Zhengcang Basic statistical concepts and applications Shuangye Book Gallery
Min Jianshu, You Hanming, Basic Methods of Market Research, Hong Kong
SAS Company, SAS Basics, Statistics and ETS Guides.
Huang Junying & Lin Zhenyan, 1997, SAS Analysis and Examples, Huatai Book Company,