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餐旅管理學系
course information of 109 - 1 | 2257 Hospitality Research Methods(餐旅研究方法)

2257 - 餐旅研究方法 Hospitality Research Methods


教育目標 Course Target

Course Objectives and Contents After finishing this course, students will reach following goals. -To gain knowledge of the different types of reseach methods -To develop research problems and hypotheses -To learn how to find proper literatures for related topics -To learn how to analyze and interpret data in basic level -To be able write and present a reserach proposal -To be able write and present a research proposalCourse Objectives and Contents After finishing this course, students will reach following goals. -To gain knowledge of the different types of reseach methods -To develop research problems and hypotheses -To learn how to find proper literatures for related topics -To learn how to analyze and interpret data in basic level -To be able to write and present a reserach proposal -To be able to write and present a research proposal


課程概述 Course Description

This course will introduce students to a variety of issues, concepts and methodological techniques popularly used in hospitality research in Taiwan or elsewhere. This course is intended to help you familiarize with a wide rang of research topics in the hospitality industry and equip you with skills necessary for independent study of research methods. It is expected, after finishing this course, students can have the basic knowledge and skills to conduct research independently. These skills and knowledge will also help you to get ready for your thesis as well as the future graduate school’s work.
This course will introduce students to a variety of issues, concepts and methodological techniques popularly used in hospitality research in Taiwan or elsewhere. This course is intended to help you familiarize with a wide rang of research topics in the hospitality industry and equip you with skills necessary for independent study of research methods. It is expected, after finishing this course, students can have the basic knowledge and skills to conduct research independently. These skills and knowledge will also help you to get ready for your thesis as well as the future graduate school’s work.


參考書目 Reference Books

Ranjit Kumar 著, 謝雨生 審閱, 黃國光 譯 研究方法入門與實務三版 Research Methodology 5E
ISBN 978-957-9096-70-6 雙葉書廊有限公司/邱榕濱 0977-370-700

Written by Ranjit Kumar, reviewed by Xie Yusheng, translated by Huang Guoguang Research Methodology Introduction and Practice, Third Edition Research Methodology 5E
ISBN 978-957-9096-70-6 Shuangye Bookstore Co., Ltd./Qiu Rongbin 0977-370-700


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Class participation and attendanceClass participation and attendance
class participation and attendance
40
Midterm report - Library source research practiceMidterm report - Library source research practice
midterm report - library source research practice
30
Final report - Group research outlineFinal report - Group research outline
final report - group research outline
30

授課大綱 Course Plan

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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Monday/5,6,7[M121]
授課教師 Teacher:呂秀如
修課班級 Class:餐旅系3
選課備註 Memo:
授課大綱 Course Plan: Open

選課狀態 Attendance

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目前選課人數為 77 人。

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