1. 介紹各種靜態及動態的創新理論模型，以分析企業獲利的關鍵因素及其因素間的關聯性。
2. 透過這些相關的創新理論及實證發現，輔以個案討論與報告撰寫，以提升國貿所學生的創新管理能力。1. Introduce various static and dynamic innovative theoretical models to analyze the key factors of corporate profits and their correlation.
2. Through these relevant innovative theories and evidence discoveries, we will write case discussions and reports to improve the innovative management capabilities of domestic trade students.
處在瞬息萬變知識經濟時代下，技術創新已經成為企業持續性競爭優勢與成長的原動力，然而，如何成功且不斷地推動技術創新至市場中卻成為企業經理人的一大挑戰。因此本課程強調如何讓企業經理人有效率管理創新的流程與實務的介紹,並從創新管理當代觀點與企業管理實務的角度，介紹創新管理相關理論與實際個案討論，讓同學能熟悉策略創新管理時下議題，如創新網絡、idea
brokering、開放式創新等，並藉由熟悉創新流程、架構設計與創新運用之有效策略做法，建立同學具備規劃、執行與評估企業的創新策略至實際企業環境之能力。
In the era of ever-changing knowledge economy, technological innovation has become the driving force for corporate sustainability competition and growth. However, how to successfully and continuously promote technological innovation to the market has become a major challenge for corporate managers. Therefore, this course emphasizes how to enable corporate managers to effectively manage innovative processes and practical introductions, and introduces innovative management related theories and actual case discussions from the perspective of contemporary innovative management perspectives and corporate management practices, so that students can become familiar with strategic innovative management Now let’s go to questions, such as innovative network, idea
Brokering, open innovation, etc., and by familiarizing yourself with effective strategies and practices of innovation processes, architecture design and innovation application, we establish the ability to prepare planning, implement and evaluate the company's innovation strategies to the real enterprise environment.
教科書：
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, 華泰文化(2017)
參考書：
1. 商業模式 創新與管理，鍾憲瑞 著，前程文化
2. Innovation Management，2nd edition，Afuah，華泰文化
3. 如何作好創新管理，第一版，Richard Luecke 著/楊幼蘭 譯，天下文化
4. 創新者的解答，2003年，Clayton M. Christensen & Michael E. Raynor 著/李芳齡&李田樹 譯，天下雜誌
5. 創新的兩難，2004，Clayton M. Christensen 著/吳凱琳 譯，商周出版
6. 科技創新管理-由變動中贏得競爭優勢，第二版，Frederick Betz 著/袁建中、王飛龍、陳坤成 譯，華泰文化
7. 獲利世代
8. 價值主張年代
論文，期刊，報章雜誌：
1. 商業週刊
2. EMBA世界經理文摘，每期國外期刊雜誌文章之翻譯，各期雜誌內容可查閱EMBA網站：www.emba.com.tw
3. Harvord Business Review
Textbook:
Strategic Management of Technical Innovation, 5th edition, Melissa A. Schilling, Huatai Culture (2017)
Reference book:
1. Business model Innovation and management, written by Long Jingrui, Future Culture
2. Innovation Management, 2nd edition, Afuah, Huatai Culture
3. How to do a good job in innovation management, first edition, by Richard Luecke/Yang Youlan Translation, World Culture
4. The Innovator's Answer, 2003 by Clayton M. Christensen & Michael E. Raynor/Li Fangyan & Li Tianshu Translation, The World's Magazine
5. Two Difficulties of Innovation, 2004, by Clayton M. Christensen/Reprinted by Wu Kailin, Published by Shang and Zhou Publishing
6. Technology Innovation Management - Winning the Competitive Advantages from Changes, Second Edition, by Frederick Betz/Translated by Yuan Jianzhong, Wang Feilong, Chen Kuncheng, Huatai Culture
7. Profiting for generations
8. Value-oriented era
Articles, journals, newspapers and magazines:
1. Business Weekly
2. EMBA World Manager Digest, translation of magazine articles in each issue of foreign journals, the content of magazines in each issue can be checked on the EMBA website: www.emba.com.tw
3. Harvord Business Review
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
40 | |
| 期末考期末考 Final exam |
40 | |
| 平時成績平時成績 Regular achievements |
20 |
