On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Textbook: Intelligent Business course book upper-intermediate
by Tonya Trappe & Graham Tullis, 2018, Pearson publication
textbook: intelligent business course book upper-intermediate
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm Midterm midterm |
20 | Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing |
| Final Final final |
20 | Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing |
| In ClassIn Class in class |
60 | Group Case Study: 20% Oral Presentation (10%) Written Report (10%) Quizzes: Vocabulary, Dictation, & Listening Comprehension 20% Homework: Vocabulary & Writing 10% Participation: Attendance, Q-&-As, & Discussion 10% |
