1313 - 商用英文（一）
Business English (I)
教育目標 Course Target
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
課程概述 Course Description
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
參考書目 Reference Books
Textbook: Intelligent Business course book upper-intermediate
by Tonya Trappe & Graham Tullis, 2018, Pearson publication
Textbook: Intelligent Business course book upper-intermediate
by Tonya Trappe & Graham Tullis, 2018, Pearson publication
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Midterm Midterm |
20 | Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing |
|
Final Final |
20 | Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing |
|
In Class In Class |
60 | Group Case Study: 20% Oral Presentation (10%) Written Report (10%) Quizzes: Vocabulary, Dictation, & Listening Comprehension 20% Homework: Vocabulary & Writing 10% Participation: Attendance, Q-&-As, & Discussion 10% |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-1302
|
國貿系2A 林嬑㼸 | 二/6,7[M230] | 2-2 | 詳細資訊 Details | |
|
必修-1303
|
國貿系2A 羅愛倫 | 二/1,2[M217] | 2-2 | 詳細資訊 Details | |
|
必修-1307
|
國貿系2B Donald Gotcher | 四/6,7[M217] | 2-2 | 詳細資訊 Details | |
|
必修-1308
|
國貿系2B 羅愛倫 | 二/3,4[M217] | 2-2 | 詳細資訊 Details | |
|
必修-1312
|
國貿系2C Donald Gotcher | 四/3,4[M217] | 2-2 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1313
- 學分 Credit: 2-2
-
上課時間 Course Time:Monday/3,4[M218]
-
授課教師 Teacher:楊琇茹
-
修課班級 Class:國貿系2C
-
選課備註 Memo:另行分班
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