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1307 - 商用英文(一) Business English (I)


教育目標 Course Target

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.


課程概述 Course Description

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.


參考書目 Reference Books

(1) Chinese on a Grand Tour, The New York Times, Wayne Arnold, October 21, 2005
(2) Dell Recalls Tech Support from India After Complaints, E-Commerce Times, Keith Rogan, November 25, 2003
(3) Radio Hotline in Shanghai Listens to Angry Consumers, Taipei Times, August 27, 2001
(4) Kraft Sues Pizza Rival Over Loss of Trade Secrets, The New York Times, Greg Winter, February 20, 2001
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74
(1) Chinese on a Grand Tour, The New York Times, Wayne Arnold, October 21, 2005
(2) Dell Recalls Tech Support from India After Complaints, E-Commerce Times, Keith Rogan, November 25, 2003
(3) Radio Hotline in Shanghai Listens to Angry Consumers, Taipei Times, August 27, 2001
(4) Kraft Sues Pizza Rival Over Loss of Trade Secrets, The New York Times, Greg Winter, February 20, 2001
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Mid-term examinationMid-term examination
mid-term examination
25
Final examinationFinal examination
final examination
25
Daily workDaily work
daily work
50 participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality.

授課大綱 Course Plan

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相似課程 Related Course

必修-1302 Business English (I) / 商用英文(一) (國貿系2A,授課教師:林嬑㼸,二/6,7[M230])
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必修-1308 Business English (I) / 商用英文(一) (國貿系2B,授課教師:羅愛倫,二/3,4[M217])
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Course Information

Description

學分 Credit:2-2
上課時間 Course Time:Thursday/6,7[M217]
授課教師 Teacher:Donald Gotcher
修課班級 Class:國貿系2B
選課備註 Memo:另行分班
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 27 person in the class.
目前選課人數為 27 人。

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