體育一直以來是國內非常重要的社會活動之一，在全民健身計劃綱要中就有提到，社會力量是取之不盡、用之不竭的巨大財富。藉助其中一分用於體育事業之日，乃是體育社會化繁榮昌盛之時。隨著對健康老齡化，提高生活質量、生命質量的理念升華，越來越多的人把體育健身視為瀟灑人生的必需，越來越多的人把目光注視到體育社會辦的標桿上。因此，運用公共關係手段與技巧，透過雙向、由下而上溝通方式，建立社會公眾信譽與形象，變得至關重要。本課程理論與實務並重，一方面課堂上帶同學了解其處理論與發展沿革，另一方面廣泛搜集資料，透過分組報告呈現，完成特定議題公共關係之理解。Sports has always been one of the very important social activities in China. It is mentioned in the National Fitness Plan Outline that social strength is an inexhaustible and huge wealth. The day when one point is used for sports, it is the time when sports socialization flourishes. With the sublimation of the concept of healthy aging and improving the quality of life, more and more people regard physical fitness as a necessity for a free and unrestrained life, and more and more people are focusing on the benchmark of sports society. Therefore, it has become crucial to use public relations methods and techniques to establish public credibility and image through two-way, bottom-up communication. This course pays equal attention to both theory and practice. On the one hand, students are guided to understand the theory and development history in class. On the other hand, information is collected extensively and presented through group reports to complete the understanding of public relations on specific issues.
陳一香，公共關係（二版），雙葉書廊。
張在山，公共關係學（三版），五南書局出版。
張秀蕙，公共關係：理論、策略與研究實例。
張依依，公共關係理論的演進與變遷，五南書局出版。
姚惠忠，公共關係學：原理與實務，五南書局出版。
Chen Yixiang, Public Relations (Second Edition), Shuangye Bookstore.
Zhang Zaishan, Public Relations (3rd edition), published by Wunan Book Company.
Zhang Xiuhui, Public Relations: Theory, Strategies and Research Examples.
Zhang Yiyi, The Evolution and Change of Public Relations Theory, published by Wunan Book Company.
Yao Huizhong, Public Relations: Principles and Practice, published by Wunan Book Company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | 超過五次未出席即扣考 |
| 分組報告（口頭）分組報告（口頭） Group presentation (oral) |
40 | 分組口頭報告 |
| 期末報告（書面）期末報告（書面） Final report (written) |
40 | 個人期末報告 |
