體育一直以來是國內非常重要的社會活動之一，在全民健身計劃綱要中就有提到，社會力量是取之不盡、用之不竭的巨大財富。藉助其中一分用於體育事業之日，乃是體育社會化繁榮昌盛之時。隨著對健康老齡化，提高生活質量、生命質量的理念升華，越來越多的人把體育健身視為瀟灑人生的必需，越來越多的人把目光注視到體育社會辦的標桿上。因此，運用公共關係手段與技巧，透過雙向、由下而上溝通方式，建立社會公眾信譽與形象，變得至關重要。本課程理論與實務並重，一方面課堂上帶同學了解其處理論與發展沿革，另一方面廣泛搜集資料，透過分組報告呈現，完成特定議題公共關係之理解。Sports has always been one of the very important social activities in the country. It is mentioned in the National Fitness Program that social strength is an inexhaustible and inexhaustible wealth. The day when one of these points is used for sports is the time when sports socialization is prosperous. With the concept of healthy aging and improving the quality of life and quality of life, more and more people regard sports fitness as a necessity for life, and more and more people focus on the labels of sports society. Therefore, it is important to use public relations means and skills to establish the credibility and image of social public through dual-directional and bottom-up communication methods. The theory and practice of this course are both important. On the one hand, students are invited to understand their processing theory and development history. On the other hand, they collect information widely and submit reports through sub-group reports to complete the understanding of public relations in specific issues.
陳一香，公共關係（二版），雙葉書廊。
張在山，公共關係學（三版），五南書局出版。
張秀蕙，公共關係：理論、策略與研究實例。
張依依，公共關係理論的演進與變遷，五南書局出版。
姚惠忠，公共關係學：原理與實務，五南書局出版。
Chen Yixiang, Public Relations (Second Edition), Double Leaf Library.
Zhang Zaishan, Public Relations Studies (third edition), published by Wunan Book Bureau.
Zhang Xiuhui, Public Relations: Theory, Strategies and Research Examples.
Zhang Yiyi, the evolution and change of public relations theory, published by Wunan Book Bureau.
Yao Huizhong, Public Relations Science: Principles and Practice, published by Wunan Book Bureau.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | 超過五次未出席即扣考 |
| 分組報告（口頭）分組報告（口頭） Sub-group report (mouth) |
40 | 分組口頭報告 |
| 期末報告（書面）期末報告（書面） Final report (book) |
40 | 個人期末報告 |
