6813 - 餐旅人際溝通與公共關係管理 英授 Taught in English
Effective Communication & Public Relationship in Hospitality
教育目標 Course Target
Be able to use emotional intelligence to improve relationships
Be able to develop a positive and fruitful relationship with others
Be able to strike good conversations
Be able to practice active listening
Understand the application of the different ways of conversing for different situations
Have gained confidence and developed a positive attitude towards communication
Be able to use emotional intelligence to improve relationships
Be able to develop a positive and fruitful relationship with others
Be able to strike good conversations
Be able to practice active listening
Understand the application of the different ways of conversing for different situations
Have gained confidence and developed a positive attitude towards communication
課程概述 Course Description
服務企業是透過服務銷售相關物質產品以滿足顧客需求的經濟實體,與製造企業相比,服務企業所處之環境特別複雜,各種關係縱橫交錯,形成龐大而複雜的關係網路。顧客、員工及生產廠商是服務企業最重要之公共關係對象,通過本課程授予相關概念、理論、案例討論,了解如何運用有效溝溝通及協調維持良好公眾的互動關係,以達到企業目標成功關鍵前提。
Service companies are economic entities that serve to meet customer needs through service sales. Compared with manufacturing companies, the environment in which service companies are located is particularly complex, with various relationships intersecting, forming a large and complex relationship network. Customers, employees and manufacturers are the most important public relations objects in serving enterprises. Through this course, relevant concepts, theories, and case discussions are granted to understand how to use effective communication and coordinate and maintain good public interactions to achieve the key prerequisite for success of enterprise goals.
參考書目 Reference Books
Provide the learning package
Provide the learning package
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Class attendance and participation Class attendance and participation |
45 | |
Final Presentation Final Presentation |
55 |
授課大綱 Course Plan
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Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6813
- 學分 Credit: 0-3
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上課時間 Course Time:Wednesday/5,6,7[M207-3]
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授課教師 Teacher:呂秀如
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修課班級 Class:餐旅碩1,2
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選課備註 Memo:全英語授課。
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