1.To understand the concept of the franchise, the franchisee-franchisor relationship
2.To understand the criteria for selecting a franchise
3.To analysis franchise opportunity

1.To understand the concept of the franchise, the franchisee-franchisor relationship
2.To understand the criteria for selecting a franchise
3.To analysis franchise opportunity

The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relations, marketing, legal aspects, and operations, with an orientation toward the small business franchisee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry

The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relationships, marketing, legal aspects, and operations, with an orientation towards the small business franchiseee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of What today are the main franchising strategic alternative in the hospitality industry

1.餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2.餐旅管理個案實務與理論 (2013) 孫路弘
3.餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
4.連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司

1.Food and beverage chain management (2012) Zhou Shengfang, Huali Book
2. Casual and tourism management case practice and theoretical discussion (2013) Sun Luhong
3. Catering and drinking business (2007) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
4. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.