聊解行銷企劃書包含的內容與所需的知識與產業趨勢，讓學生能夠實際操作思考撰寫一份行銷畫書。實際撰寫有助記憶與經驗，在未來的職務執行上能夠有參考經驗。Let’s talk about the content contained in the marketing enterprise book, the required knowledge and industry trends, so that students can actually think about writing a marketing book. Integrated writing helps memorize and experience, and can have reference experience in future job execution.
陳佩綺，2019，課程講義2019
洪順慶，2006，行銷學，福懋出版社，2nd. Ed.
陳正昌、林惠玲、陳忠榮、莊春發，2003，產業經濟學，雙葉書郎有限公司
Chen Peiyu, 2019, Course Lecture 2019
Hong Huiqing, 2006, Marketing, Fumao Press, 2nd. Ed.
Chen Zhengchang, Lin Huiling, Chen Zhongrong, Zhuang Chunfa, 2003, Industrial Economics, Duoye Shulang Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 總體環境 總體環境 Overall environment |
30 | |
| 行銷規劃各階段進度報告 行銷規劃各階段進度報告 Marketing planning progress report |
30 | |
| 期末報告 期末報告 Final report |
30 | |
| 課程參與予討論 課程參與予討論 Course Participation and Discussion |
10 |
