6812 - 研究方法
Research Methods
教育目標 Course Target
1.Develop a beginning understanding of the conceptual foundations
2.To understand the methodological tools of quantitative and qualitative research
1.Develop a beginning understanding of the conceptual foundations
2.To understand the methodological tools of quantitative and qualified research
課程概述 Course Description
Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2.Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5.Research reporting.
6.Management decision.
Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2. Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5. Research reporting.
6. Management decision.
參考書目 Reference Books
•張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
•Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司
•Zhang Shuo (2007) Research Methods, Huahai Book Bureau, 04-27088787
•Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / Shi Zhengping Main Translation Corporate Research Method Shi Zhengping Xuefu Culture Industry Co., Ltd.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class participation and Attendance Class participation and Attendance |
30 | The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation; |
|
Mid Term Mid Term |
30 | Upon the completion of this course, students have to sit for an examination. The examination questions would by be set in forms of True/False statements, multiple choice questions or short-answered questions. All the concepts covered in lectures will be examined. As such, students are expected to read not only the lecture notes but also related references. |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6812
- 學分 Credit: 3-0
-
上課時間 Course Time:Thursday/2,3,4[M207-3]
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授課教師 Teacher:張亦騏
-
修課班級 Class:餐旅碩1
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