To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are:
1. The role of service in an economy
2. The nature of service
3. Service strategy
4. New service development
5. The service encounter
6. Service Quality
7. E-service
8. Service facility location
9. The supporting facility
10. Managing supply and demand
11. Managing waiting lines
12. Managing service supply relationships
13. Management facilitating goods
14. Managing projects
15. Productivity and quality
16. Growth and globalization service
To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are:
1. The role of service in an economy
2. The nature of service
3. Service strategy
4. New service development
5. The service encounter
6. Service Quality
7. E-service
8. Service facility location
9. The supporting facility
10. Managing supply and demand
11. Managing waiting lines
12. Managing service supply relationships
13. Management facilitating goods
14. Managing projects
15. Productivity and quality
16. Growth and globalization service
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agent.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 實作專案報告 實作專案報告 Acting a project report |
40 | |
| 期中報告期中報告 Midterm Report |
20 | |
| 平時作業平時作業 Normal operation |
30 | |
| 出席出席 Attend |
10 |
