5872 - 服務管理

Service Management

教育目標 Course Target

To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are:
1. The role of service in an economy
2. The nature of service
3. Service strategy
4. New service development
5. The service encounter
6. Service Quality
7. E-service
8. Service facility location
9. The supporting facility
10. Managing supply and demand
11. Managing waiting lines
12. Managing service supply relationships
13. Management facilitating goods
14. Managing projects
15. Productivity and quality
16. Growth and globalization service

To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are:
1. The role of service in an economy
2. The nature of service
3. Service strategy
4. New service development
5. The service encounter
6. Service Quality
7. E-service
8. Service facility location
9. The supporting facility
10. Managing supply and demand
11. Managing waiting lines
12. Managing service supply relationships
13. Management facilitating goods
14. Managing projects
15. Productivity and quality
16. Growth and globalization service

參考書目 Reference Books

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agent.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
實作專案報告
Acting a project report
40
期中報告
Midterm Report
20
平時作業
Normal operation
30
出席
Attend
10

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 5872
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Wednesday/5,6,7[M467]
  • 授課教師 Teacher:
    胡全熙/周瑛琪/Pok Wei Fong
  • 修課班級 Class:
    企管碩1,2
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 6 人

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