1. 建構學生重要的行銷概念
2. 協助學生建立行銷分析、規劃與執行的能力
3. 建立對行銷戰術的了解
3. 培養面對行銷問題策略性思考的能力1. Construct important marketing concepts for students
2. Help students establish marketing analysis, planning and execution capabilities
3. Establish an understanding of marketing
3. Cultivate the ability to strategically think about marketing problems
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
Gary Armstrong, Philip Kotler and Marc O. Opresnik (2017), Marketing: An Introduction, 13th edition, Upper Saddle River, NJ: Prentice Hall (華泰書局經銷)
Gary Armstrong, Philip Kotler and Marc O. Opresnik (2017), Marketing: An Introduction, 13th edition, Upper Saddle River, NJ: Prentice Hall (Selling by Huatai Books Bureau)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席、參與及討論課堂出席、參與及討論 Class attendance, participation and discussion |
10 | |
| 小組報告 (平時)小組報告 (平時) Group Report (usually) |
15 | |
| 期末報告期末報告 Final report |
20 | |
| 期中考期中考 Midterm exam |
25 | |
| 期末考期末考 Final exam |
30 |
