課程內涵
1.瞭解餐旅文創之概念
2.餐旅產業與文化創意管理能力之養成
3.加強餐旅觀光價值與跨領域之整合能力
4.提升在地文化及全球性市場為深層思考方向

Course content
1. Understand the concept of hospitality, tourism and cultural creativity
2. Development of management capabilities in the hospitality industry and cultural creativity
3. Strengthen the value of hospitality, tourism and cross-domain integration capabilities
4. Enhance local culture and global markets as a deep thinking direction

The cultural and creative industries have been seen to become increasingly important to economic especially in hospitality of Taiwan. In the fast changing market, is challenged by a number of important issues. It must take advantage of its own strengths to re-organize the industrial chain, create demands and formulate marketing strategy through multi-disciplinary cooperation. The module of hospitality for cultural and creative industry focuses on how the hospitality sector itself is understood and functions in practice. However, the aim of this module are 1) to examine the application of marketing theory to cultural hospitality industries 2) to introduce and explore the significance of hospitality marketing, 3) to analyze the role of marketing in the public, private and non-profit sectors of cultural industries 4) to provide an understanding of the tools and techniques required to design a marketing plan in the cultural hospitality sector, 5) to develop an understanding of the cultural industries audiences. This module will help student to develop a better understanding of the cultural industry, both conceptually and empirically and in organizational, spatial and historical terms. Students will obtain the knowledge of key concepts and theoretical models of culture and creative in hospitality after completion this course.

The cultural and creative industries have been seen to become increasingly important to economic especially in hospitality of Taiwan. In the fast changing market, is challenged by a number of important issues. It must take advantage of its own strengths to re-organize the industrial chain, create demands and formulate marketing strategy through multi-disciplinary cooperation. The module of hospitality for cultural and creative industry focuses on how the hospitality sector itself is understood and functions in practice. However, the aim of this module is 1) to examine the application of marketing theory to cultural hospitality industries 2) to introduce and explore the significance of hospitality marketing, 3) to analyze the role of marketing in the public, private and non-profit sectors of cultural industries 4) to provide an understanding of the tools and techniques required to design a marketing plan in the cultural hospitality sector, 5) to develop an understanding of the cultural industries audiences. This module will help students to develop a better understanding of the cultural industry, both conceptually and empirically and in organizational, spatial and historical terms. Students will obtain the knowledge of key concepts and theoretical models of culture and creative in hospitality after completing this course.

There are no required textbooks for this course. All course material will be provided in the lessons and internet links. 課堂中提供PPT 檔及網路連結

There are no required textbooks for this course. All course material will be provided in the lessons and internet links.