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餐旅管理學系
course information of 107 - 2 | 6816 Effective Communication & Public Relationship in Hospitality(餐旅人際溝通與公共關係管理)

6816 - 餐旅人際溝通與公共關係管理 Effective Communication & Public Relationship in Hospitality


教育目標 Course Target

This course is designed to help students develop more effective communication skills by focusing on how to nurture positive relationships. This course will empower individuals to interact more successfully, especially with difficult people. Communicate with savvy and finesse and handles sensitive issues and people with tact. Increase your value by building and maintaining powerful life and working relationships.This course is designed to help students develop more effective communication skills by focusing on how to nurse positive relationships. This course will empower individuals to interact more successfully, especially with difficult people. Communication with savvy and finesse and handles sensitive issues and people with tact. Increase your value by building and maintaining powerful life and working relationships.


課程概述 Course Description

服務企業是透過服務銷售相關物質產品以滿足顧客需求的經濟實體,與製造企業相比,服務企業所處之環境特別複雜,各種關係縱橫交錯,形成龐大而複雜的關係網路。顧客、員工及生產廠商是服務企業最重要之公共關係對象,通過本課程授予相關概念、理論、案例討論,了解如何運用有效溝溝通及協調維持良好公眾的互動關係,以達到企業目標成功關鍵前提。
Service companies are economic entities that serve to meet customer needs through service sales. Compared with manufacturing companies, the environment in which service companies are located is particularly complex, with various relationships intersecting, forming a large and complex relationship network. Customers, employees and manufacturers are the most important public relations objects in serving enterprises. Through this course, relevant concepts, theories, and case discussions are granted to understand how to use effective communication and coordinate and maintain good public interactions to achieve the key prerequisite for success of enterprise goals.


參考書目 Reference Books

自編教材
實務國際企業工作經驗案例
國內外管理期刊 - 例如Harvard Business
Self-edited textbooks
Examination cases of practical international enterprise work
Domestic and foreign management journals - such as Harvard Business


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
上課出席率與討論參與上課出席率與討論參與
Class attendance and discussion meetings
40
期中報告期中報告
Midterm Report
25 不接受遲交報告

授課大綱 Course Plan

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Course Information

Description

學分 Credit:0-3
上課時間 Course Time:Friday/5,6,7
授課教師 Teacher:呂秀如
修課班級 Class:餐旅系4,碩1,2
選課備註 Memo:
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 16 person in the class.
目前選課人數為 16 人。

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