The purposes of this course are twofold: one is to provide students with opportunities to learn basic concepts and basic research process of qualitative research method; the other is to provide students with hand-on excises to develop mini qualtiative research paper. It also provides students with opportunities using N-Vivo qualitative data software to analyze data. The end of this course, students are expected to understand about what qualitative research method is in general.

The purposes of this course are twofold: one is to provide students with opportunities to learn basic concepts and basic research process of qualitative research method; the other is to provide students with hand-on excises to develop mini qualitative research paper. It also provides students with opportunities using N-Vivo qualitative data software to analyze data. The end of this course, students are expected to understand about what qualitative research method is in general.

質化研究是一門社會科學領域常用的研究方法論課程，本課程介紹餐旅領域常使用之質化研究方法的觀點與研究過程，以文本分析研究為主認識質化研究特質，詮釋典範的相關觀點、量化與質化研究差異、質性研究企劃過程、資料收集方法及技巧、研究倫理、寫作方式等；並協助同學選擇碩士論文主題、找出問題意識、整理文獻、擬出研究架構，撰寫研究大綱、並執行質化研究過程。

Qualitative research is a commonly used research methodology course in the field of social sciences. This course introduces the viewpoints and research processes of qualitative research methods commonly used in the field of hospitality and hospitality. It focuses on text analysis research to understand the characteristics of qualitative research, and interprets relevant viewpoints, quantification and qualitativeization of examples. Research differences, qualitative research planning process, data collection methods and techniques, research ethics, writing methods, etc.; and assist students in selecting master's thesis topics, identifying problem awareness, organizing literature, formulating a research structure, writing a research outline, and executing the qualitative research process.

1. Creswell, J. (2014). Educational Research: Planning, Conducting and Evaluating Quantitative and Qualitative Research. 4th ed. Essex: Pearson Educational Limited.
2. Creswell, J. (2007). Qualitative Inquiry and Research Design: Choosing from Five Approaches. Thousand Oaks: Sage Publications.

1. Creswell, J. (2014). Educational Research: Planning, Conducting and Evaluating Quantitative and Qualitative Research. 4th ed. Essex: Pearson Educational Limited.
2. Creswell, J. (2007). Qualitative Inquiry and Research Design: Choosing from Five Approaches. Thousand Oaks: Sage Publications.