Course objectives
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
Course contents
To understand the concept of the franchise, the franchisee-franchisor relationship
To understand the criteria for selecting a franchise
To analysis franchise opportunity
Course objectives
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
Course contents
To understand the concept of the franchise, the franchisee-franchisor relationship
To understand the criteria for selecting a franchise
To analysis franchise opportunity
The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relations, marketing, legal aspects, and operations, with an orientation toward the small business franchisee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry
The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relationships, marketing, legal aspects, and operations, with an orientation towards the small business franchiseee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of What today are the main franchising strategic alternative in the hospitality industry
主要參考書籍/資料 (Textbooks and References) (教科書遵守智慧財產權觀念不得非法影印)
1. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2. 餐旅管理個案實務與理論 (2013) 孫路弘
3. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
4. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
5 Franchise Bible: How to Buy a Franchise or Franchise Your Own Business, Rick Grossman and Michael Katz
6 Restaurant Franchise, Mahmood A Khan
Main reference books/references (Textbooks and References) (Textbooks and References are subject to the concept of intelligent property rights and shall not be illegally photocopyed)
1. Restaurant and beverage franchise management (2012) Zhou Shengfang, Huali Book
2. Casual and theoretical discussions on catering and tourism management (2013) Sun Luhong
3. Restaurant and beverage business (2007) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
4. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.
5 Franchise Bible: How to Buy a Franchise or Franchise Your Own Business, Rick Grossman and Michael Katz
6 Restaurant Franchise, Mahmood A Khan
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and AttendanceClass Participation and Attendance Class Participation and Attendance |
20 | The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation |
| Mid Term Mid Term Mid Term |
20 | Multiple Choice |
| Group Presentation and Report IGroup Presentation and Report I Group Presentation and Report I |
10 | Story of new establish company and logo design |
| Group Presentation and Report IIGroup Presentation and Report II Group Presentation and Report II |
40 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Franchise Brochure, Flier and PPT must upload onto the New E-Learn website by 17-Dec-2018 at 22:00. • A paper Franchise Brochure, Flier and PPT must hand in the class on 18-Dec-2018 |
| Pop exams/Homework AssignmentPop exams/Homework Assignment Pop exams/Homework Assignment |
10 | Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation. |
