台灣產業導入設計與品牌思維，企圖進行產業轉型，其中以諸多成功的案例，本課程邀請數位具有豐富設計創業與品牌經營的業界實務講師，現身說法分享創業的實戰經驗與歷程。每位品牌講師以系列主題演講方式進行一到三次的主題分享，聚焦在「科技」與「設計」結合的新創業類型。課程後半將進行一個團體分組的小型創業專案之撰寫計畫，提出創業之可行構想。

擬邀請的課程講師包含姚仁祿(大小創意齋創辦人)、謝榮雅(奇想創造事業執行長)、黃金樺(Plan建築創意創辦人)、陸希傑(CJ Studio設計總監)、邵唯晏(竹工凡木設計總監)、張耿豪(豪華朗機工設計師)、吳冠穎(木天寮互動設計總監)等...(邀請人選學期開始才能確定)。

Taiwan's industry has introduced design and brand thinking in an attempt to transform the industry. There are many successful cases among them. This course invites several industry practical lecturers with rich experience in design entrepreneurship and brand management to share their practical experience and process of entrepreneurship. Each brand lecturer will share one to three topics in a series of keynote speeches, focusing on the new entrepreneurial type that combines "technology" and "design". In the second half of the course, a group will write a small business project plan and come up with feasible ideas for starting a business.

Course instructors to be invited include Yao Renlu (Founder of Big and Small Creative Studio), Xie Rongya (CEO of Fantasy Creation), Huang Huanghua (Founder of Plan Architectural Creative), Lu Xijie (Design Director of CJ Studio), Shao Weiyan (Design Director of Bamboo Works and Fanmu), Zhang Genghao (Huxury Lang Mechanical Design Director), Wu Guanying (Director of Mutianliao Interactive Design), etc... (the invitees will not be confirmed until the beginning of the semester).

台灣產業導入設計與品牌思維，企圖進行產業轉型，其中以諸多成功的案例，本課程邀請數位具有豐富設計創業與品牌經營的業界實務講師，現身說法分享創業的實戰經驗與歷程。每位品牌講師以系列主題演講方式進行兩到三次的主題分享，聚焦在「科技」與「設計」結合的新創業類型。課程後半將進行一個小型創業專案之行動計畫，並以募資作為評估指標。
擬邀請的課程講師包含姚仁祿(大小創意齋創辦人)、謝榮雅(奇想創造事業執行長)、黃金樺(Plan建築創意創辦人)、陸希傑(CJ Studio設計總監)、邵唯晏(竹工凡木設計總監)、張耿豪(豪華朗機工設計師)、吳冠穎(木天寮互動設計總監)等。

Taiwan's industry has introduced design and brand thinking in an attempt to transform the industry. There are many successful cases among them. This course invites several industry practical lecturers with rich experience in design entrepreneurship and brand management to share their practical experience and process of entrepreneurship. Each brand lecturer will give two to three keynote speeches in a series of keynote speeches, focusing on the new entrepreneurial type that combines "technology" and "design". In the second half of the course, an action plan for a small entrepreneurial project will be carried out, and fundraising will be used as an evaluation indicator.
Course instructors to be invited include Yao Renlu (founder of Big and Small Creative Studio), Xie Rongya (CEO of Fantasy Creation), Huang Huanghua (founder of Plan Architectural Creative), Lu Xijie (design director of CJ Studio), Shao Weiyan (design director of Zhugongfanmu), Zhang Genghao (luxury Lang mechanical designer), Wu Guanying (interactive design director of Mutianliao), etc.

1. 「從「賣」到「大賣」：水野學的品牌設計講義」，水野學 著，蘇文淑 譯，天下文化出版，2018年3月。

2. 「設計餐廳創業學：首席餐飲設計顧問教你打造讓人一眼就想踏進來的店」，鄭家皓 著，麥浩斯出版，2015年3月。

3. 「設計的方法：100個分析難題，跟成功商品取經，讓設計更棒、更好的有效方法」，Bruce Hanington、Bella Martin，趙慧慧芬等 譯，原點出版，2012年10月。

4. 「探尋獨角獸：共享經濟正在改變你我的消費世界」，張孝榮等 著，佳魁資訊出版，2018年5月。

1. "From "Selling" to "Big Selling": Mizuno Haku's Brand Design Lectures", written by Mizuno Haku, translated by Su Wenshu, Tianxia Culture Publishing, March 2018.

2. "Designing Restaurant Entrepreneurship: The chief catering design consultant teaches you to create a store that makes people want to step in at first sight", written by Zheng Jiahao, published by Ma Haos, March 2015.

3. "Design Methods: 100 Analysis Problems, Learning from Successful Products, and Effective Methods to Make Designs Better and Better", translated by Bruce Hanington, Bella Martin, Zhao Huifen, etc., Origin Publishing, October 2012.

4. "Searching for Unicorns: The Sharing Economy is Changing Our Consumer World", by Zhang Xiaorong et al., Jiakui Information Publishing, May 2018.