台灣產業導入設計與品牌思維，企圖進行產業轉型，其中以諸多成功的案例，本課程邀請數位具有豐富設計創業與品牌經營的業界實務講師，現身說法分享創業的實戰經驗與歷程。每位品牌講師以系列主題演講方式進行兩到三次的主題分享，聚焦在「科技」與「設計」結合的新創業類型。課程後半將進行一個小型團體分組之創業專案行動計畫。
擬邀請的課程講師包含姚仁祿(大小創意齋創辦人)、謝榮雅(奇想創造事業執行長)、黃金樺(Plan建築創意創辦人)、陸希傑(CJ Studio設計總監)、邵唯晏(竹工凡木設計總監)、張耿豪(豪華朗機工設計師)、吳冠穎(木天寮互動設計總監)等...(學期開始才能確定講者名單)。
Taiwan's industry introduces design and brand thinking, and plans to transform industry. With many successful cases, this course invites digital practical lecturers with rich design and brand management to share their experience and experience in the creation of the industry. Each brand lecturer shares themes two to three theme speeches through series theme speeches, focusing on new entrepreneurial types that combine "technology" and "design". A small group of entrepreneurial project action plan will be conducted in the second half of the course.
The course lecturers invited include Yao Renyu (creator of the big and small creative), Xie Rongya (executive director of the Qi Imagination Creation), Huang Jinfeng (creator of Plan Architecture), Lu Xijie (general supervisor of CJ Studio), Shao Weiyan (general supervisor of Zhugongfan Wood Design), Zhang Genghao (general engineer of Luxury Walang mechanical designer), Wu Guanyang (general supervisor of Mutianliao interactive design), etc. (The list of speakers can only be determined at the beginning of the study period).
台灣產業導入設計與品牌思維，企圖進行產業轉型，其中以諸多成功的案例，本課程邀請數位具有豐富設計創業與品牌經營的業界實務講師，現身說法分享創業的實戰經驗與歷程。每位品牌講師以系列主題演講方式進行兩到三次的主題分享，聚焦在「科技」與「設計」結合的新創業類型。課程後半將進行一個小型創業專案之行動計畫，並以募資作為評估指標。
擬邀請的課程講師包含姚仁祿(大小創意齋創辦人)、謝榮雅(奇想創造事業執行長)、黃金樺(Plan建築創意創辦人)、陸希傑(CJ Studio設計總監)、邵唯晏(竹工凡木設計總監)、張耿豪(豪華朗機工設計師)、吳冠穎(木天寮互動設計總監)等。
Taiwan's industry introduces design and brand thinking, and plans to transform industry. With many successful cases, this course invites digital practical lecturers with rich design and brand management to share their experience and experience in the creation of the industry. Each brand lecturer shares themes two to three theme speeches through series theme speeches, focusing on new entrepreneurial types that combine "technology" and "design". In the second half of the course, a small-scale entrepreneurial project will be planned, and fundraising will be used as an evaluation indicator.
The course lecturers invited include Yao Renyu (creator of the big and small creative), Xie Rongya (executive director of the Qi Imagination Creation), Huang Jinfeng (creator of Plan Architecture), Lu Xijie (general supervisor of CJ Studio), Shao Weiyan (general supervisor of Zhugongfan Wood Design), Zhang Genghao (general supervisor of Luxury Hualang mechanical designer), Wu Guanyang (general supervisor of Mutianliao interactive design), etc.
1. 「從「賣」到「大賣」：水野學的品牌設計講義」，水野學 著，蘇文淑 譯，天下文化出版，2018年3月。
2. 「設計餐廳創業學：首席餐飲設計顧問教你打造讓人一眼就想踏進來的店」，鄭家皓 著，麥浩斯出版，2015年3月。
3. 「設計的方法：100個分析難題，跟成功商品取經，讓設計更棒、更好的有效方法」，Bruce Hanington、Bella Martin，趙慧慧芬等 譯，原點出版，2012年10月。
4. 「探尋獨角獸：共享經濟正在改變你我的消費世界」，張孝榮等 著，佳魁資訊出版，2018年5月。
1. "From "Selling" to "Big Sales": Brand Design Talks of Mizuno Science", written by Mizuno Science, translated by Su Wenshu, published by Tianxia Culture, March 2018.
2. "Designing Restaurant Initiative: Chief Dining Designer teaches you how to create a store that makes people want to step into at a glance," by Zheng Jiahao, published by McHaus, March 2015.
3. "Design method: 100 analysis problems, and use them from successful products to make the design better and better effective methods." Bruce Hanington, Bella Martin, Zhao Huifen, etc., published by original point, October 2012.
4. "Exploring the Unrivaled Economy: Sharing Economy is Changing Your and My Consumer World", written by Zhang Xiaorong et al., published by Jiakui Information, May 2018.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率出席率 Attendance rate |
10 | |
| 參與度參與度 Participation degree |
10 | |
| 心得報告心得報告 Experience report |
40 | |
| 期末分組報吿期末分組報吿 Final division report |
40 |
