2550 - 餐旅行銷管理
Hospitality Marketing
教育目標 Course Target
探討行銷管理理論及其應用，解析重要行銷觀念，輔以國內外實例聞作為學理的應用，進而激發學生對行銷議題的興趣。
Explore marketing management theory and its applications, analyze important marketing concepts, and use domestic and foreign practical examples as the application of science, thereby stimulating students' interest in marketing topics.
課程概述 Course Description
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
參考書目 Reference Books
行銷管理(15版)
Marketing Management 15e
作者： Philip Kotler, Kevin Lane Keller
譯者：徐世同,楊景傅
出版社：華泰文化
Marketing Management (15th Edition)
Marketing Management 15e
Author: Philip Kotler, Kevin Lane Keller
Translator: Xu Shitong, Yang Jingfu
Publisher: Huatai Culture
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平常成績 Normal achievements |
20 | 出席與課程參與 |
|
期中考 Midterm exam |
30 | |
|
期末報告 Final report |
20 | |
|
期末考 Final exam |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
選修-6815
|
餐旅碩1,2 林万登 | 三/2,3,4[M207-3] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2550
- 學分 Credit: 3-0
-
上課時間 Course Time:Monday/2,3,4[M117]
-
授課教師 Teacher:林万登
-
修課班級 Class:餐旅系2
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