1. 餐旅服務企業面臨人際溝通及公共關係瓶頸、挑戰、問題，並從中分析機會與提升創新
2. 正面思考在溝通及公共關係影響力及重要性，培養並運用其於生活及工作中
3. 壓力來源與管理
4. 有效溝通要素、模式、方法、目的及阻礙來源與傾聽過程、阻礙、有效性
5. 人際/公共關係定義、相關運用理論、人際關係階段開啟與運用
6. 人際/公共關係衝突種類、階段。原因及解決對策
7. 人際/公共關係協調原則、過程及方式
8. 溝通傾聽與人際/公共關係結合運用
1. Catering and tourism service companies face international communication and public relations bottlenecks, challenges, and problems, and analyze opportunities and improve innovation from them.
2. Positive thinking affects and importance in communication and public relations, cultivates and uses it in life and work
3. Source and management of pressure
4. Effective communication elements, modes, methods, purposes, sources of obstacles, and hearing, obstacles, and effectiveness
5. Definition of human/public relations, related usage theories, and opening and use of human relations
6. Types and stages of conflicts between people/public relations. Causes and solutions
7. Principles, processes and methods of international/public relations coordination
8. Combination and listening with international/public relations
服務企業是透過服務銷售相關物質產品以滿足顧客需求的經濟實體，與製造企業相比，服務企業所處之環境特別複雜，各種關係縱橫交錯，形成龐大而複雜的關係網路。顧客、員工及生產廠商是服務企業最重要之公共關係對象，通過本課程授予相關概念、理論、案例討論，了解如何運用有效溝溝通及協調維持良好公眾的互動關係，以達到企業目標成功關鍵前提。
Service companies are economic entities that serve to meet customer needs through service sales. Compared with manufacturing companies, the environment in which service companies are located is particularly complex, with various relationships intersecting, forming a large and complex relationship network. Customers, employees and manufacturers are the most important public relations objects in serving enterprises. Through this course, relevant concepts, theories, and case discussions are granted to understand how to use effective communication and coordinate and maintain good public interactions to achieve the key prerequisite for success of enterprise goals.
1.實務國際企業工作經驗案例
2.國內外溝通及人際關係相關理論及及書籍
3.國內外管理期刋，例如Harvard Business
1. Examination cases of practical international enterprise work
2. Relevant discussions on domestic and foreign communication and international relations and books
3. During the domestic and foreign management period, such as Harvard Business
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席率上課出席率 Class attendance rate |
35 | |
| 小組案例調研分析、討論、發表參與小組案例調研分析、討論、發表參與 Group of case research analysis, discussion, and publication |
25 |
