6817 - 餐旅管理個案研究 英授 Taught in English

Case Study in Hospitality Management

教育目標 Course Target

使修讀學生瞭解餐旅相關產業之個案研究發展趨勢,並透過課程教導傳統型與討論型的個案、分組討論、專題研討、寫作教學等教學方式加深修讀學生對觀光與餐旅之個案研究的認識。

It enables students to understand the development trend of case studies in tourism and hospitality related industries, and deepens students' understanding of case studies in tourism and hospitality through courses such as traditional and discussion-based case studies, group discussions, special seminars, writing teaching and other teaching methods.

課程概述 Course Description

透過個案與質性探討,了解餐旅產業動脈。並透過質性研究之深入訪談,了解質性研究中個案研究的分析能力及培養學生的問題解決能力。

Through case studies and qualitative discussions, we understand the arteries of the hotel and hospitality industry. Through in-depth interviews in qualitative research, we will understand the analytical skills of case studies in qualitative research and develop students' problem-solving abilities.

參考書目 Reference Books

1, Williams, A. (2002). Understanding the hospitality consumer. Elsevier ButterworthHeinemann.
2, 光華管理個案資料庫
3, 哈佛個案管理資料庫
4, 餐旅管理個案與實務, 孫路弘(2013), 前程文化

1. Williams, A. (2002). Understanding the hospitality consumer. Elsevier ButterworthHeinemann.
2. Guanghua Management Case Database
3. Harvard Case Management Database
4. Cases and practices of hotel and restaurant management, Sun Luhong (2013), Qiancheng Culture

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
出席
Attend
20
課程討論
course discussion
20

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6817
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Monday/5,6,7[M207-3]
  • 授課教師 Teacher:
    郭心甯
  • 修課班級 Class:
    餐旅碩1,2
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 4 人

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