學習傳統產業經濟理論，熟悉世界及台灣食品市場結構與企業運作，運用學習的理論及分析工具進行產品的行銷企畫規劃。 Learn the traditional industrial economic theory, be familiar with the world's and Taiwan food market structure and enterprise operations, and use the theoretical and analysis tools of learning to carry out product marketing planning planning.
To understand the history and developing of today’s food industry (Taiwan wise and global wise), by utilizing the tool of industrial economics SCP paradigm to establish understanding of the enviorment that enable for industry to develop, and to discuss the competitiveness and new role of Taiwanese food industry.
To UNDERSTAND The History and Developing of TODAY's Food Industry (TAIWAN WISE and Global Wise), by Utilizing the TOOL of Industrial Economics SCP PARADIGM TO E Stablish UNDERSTANDINGHING of the Envioron that Enable for Industry to Developlop, and to discus the competitiveness that FOOD Industry.
陳佩綺，課程講義2018
王振寰主編，2017，台灣食品產業發展史，食尚品衛，巨流文化圖書股份有限公司
洪順慶，2006，行銷學，福懋出版社，2nd. Ed.
陳正昌、林惠玲、陳忠榮、莊春發，2003，產業經濟學，雙葉書郎有限公司
varius Journal Articles.
Chen Peiqi, Course Lecture 2018
Editor -in -chief Wang Zhenhuan, the history of Taiwan's food industry development, food Shangpinwei, Giantli Culture Book Co., Ltd.
Hong Shunqing, 2006, Marketing, Fuyu Publishing House, 2nd. ED.
Chen Zhengchang, Lin Huiling, Chen Zhongrong, Zhuang Chunfa, 2003, Industrial Economics, Shuangye Shulang Co., Ltd.
Varius Journal Articles.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 國內外食品企業報告國內外食品企業報告 Food companies at home and abroad |
20 | |
| 小考小考 Small test |
20 | |
| 作業作業 Work |
20 | |
| 期末報告期末報告 Final report |
30 |
