網際網路的發展促使新經濟法則的出現，企業必須要能夠在其營運過程與競爭策略中，盡量發揮網路經濟中各類經濟效果。換言之，企業在電子商務或電子市場中所扮演的角色不同，其所適用的價值流、營收模式、與後勤模式也不相同，但各構面之間彼此關聯而形成整體的商業模式。本學期電子商務將著重在網路經濟中，企業商業模式的設計與實施。因此，授課重點分成三部份，第一部份討論網路經濟的特性與機會，從總體面討論網際網路對企業帶來的各種機會與挑戰；第二部分討論利用網際網路經濟特性，而產生的新興商業模式。此部分關於商業模式的介紹，將深入從三種企業類型：價值商店、價值網路、以及價值鏈逐一討論之；第三部分從網站設計切入，討論企業組織如何透過網站的設計落實其商業模式的設計，以創造並維持其競爭優勢。除授課外，課程規劃亦要求學生分組進行企業訪談，主題為企業電子商務的應用實務，讓學生透過訪談，反芻課堂所學之後，觀察並分析電子商務的實際應用狀況。The development of the Internet has promoted the emergence of new economic laws. Enterprises must be able to play various economic effects in the Internet economy in their operating processes and competitive strategies. In other words, the role of enterprises in the e -commerce or electronics market is different. The value flow, revenue model, and logistics model they are applicable are different, but the overall business model is associated with each other to form each other. E -commerce this semester will focus on the design and implementation of corporate business models in the online economy. Therefore, the lectures are divided into three parts. The first part of the discussion of the characteristics and opportunities of the Internet economy, and discuss the various opportunities and challenges brought by the Internet from the overall discussion; the second part discusses the use of the economic characteristics of the Internet, And the emerging business model. This part of the introduction of the business model will be discussed in depth from the three types of enterprises: value stores, value networks, and value chains. Design to create and maintain its competitive advantage. In addition to the curriculum, the curriculum plan also requires students to conduct corporate interviews. The theme is the application practice of the e -commerce of the enterprise, allowing students to observe and analyze the actual application of e -commerce through interviews and anti -刍 classrooms.
電子商務，它代表了在網路上進行並完成的交易程序。但電子商務不只是買賣的行為，亦包含電子化的溝通、協同，及探索、發現相關資源程序，同時也涉及電子化學習、電子化政府等應用。電子商務改變了商業活動及各種作業模式，對於人類的生活也將有深遠的影響。
E -commerce, it represents trading procedures for and completed on the Internet. However, e -commerce is not only the behavior of trading, but also contains electronic communication and collaboration, and explores and discover relevant resource procedures. It also involves applications such as electronic learning and electronic government. E -commerce has changed business activities and various operating models, and it will also have a profound impact on human life.
Efraim Turban, et al. Electronic Commerce: A Managerial Perspective, Prentice Hall.
EF loves mt urban, ETA. Electronic Commerce: A Managerial Perspective, PRENTICE HALL.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席與討論出席與討論 Attendance and discussion |
10 | |
| 作業作業 Work |
10 | |
| 期中考期中考 Secondary entrance examination |
30 | |
| 期末考期末考 Final exam |
30 | |
| 專題報告專題報告 Special report |
20 |
