學生能了解消費者行為最新趨勢及重要議題，進而全面認識有關消費行為及行銷研究。Students can understand the latest trends and important topics of consumer behavior, and then fully understand research on consumer behavior and marketing.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
消費者行為(2015)，蕭富峰，智勝書局。
消費者行為(2015),林建煌著，華泰書局。
Consumer Behavior (2015), Fufeng, Zhisheng Bookstore.
Consumer Behavior (2015), written by Lin Jianhuang, Huatai Bookstore.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| In-Class participationIn-Class participation in-class participation |
20 | 出席率與課堂作業 |
| Midterm ExamMidterm Exam midterm exam |
30 | 課程1~8章 |
| Final ExamFinal Exam final exam |
30 | 課程9~15章 |
| Group presentation and term projectGroup presentation and term project group presentation and term project |
20 | 分組專題報告 |
