2559 - 餐旅消費行為 英授 Taught in English
Hospitality Consumer Behavior
教育目標 Course Target
學生能了解消費者行為最新趨勢及重要議題，進而全面認識有關消費行為及行銷研究。
Students can understand the latest trends and important topics of consumer behavior, and then fully understand research on consumer behavior and marketing.
課程概述 Course Description
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
參考書目 Reference Books
消費者行為(2015)，蕭富峰，智勝書局。
消費者行為(2015),林建煌著，華泰書局。
Consumer Behavior (2015), Fufeng, Zhisheng Bookstore.
Consumer Behavior (2015), written by Lin Jianhuang, Huatai Bookstore.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
In-Class participation In-Class participation |
20 | 出席率與課堂作業 |
|
Midterm Exam Midterm Exam |
30 | 課程1~8章 |
|
Final Exam Final Exam |
30 | 課程9~15章 |
|
Group presentation and term project Group presentation and term project |
20 | 分組專題報告 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2559
- 學分 Credit: 0-3
-
上課時間 Course Time:Tuesday/5,6,7[M120]
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授課教師 Teacher:林万登
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修課班級 Class:餐旅系3
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選課備註 Memo:不開放推廣部隨班附讀
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