本課程透過保健食品研發與行銷知識的教授，了解保健食品相關技術、原料、研究開發等基礎知識，加上產品製作流程企劃及討論，再配合產品研發設計概念及通路模式探討，實地模擬產品開發流程並分組提出產品企劃。本課程實施後預計可使學生實際了解保健食品研究與開發的基礎與實務，對於未來進入社會後之工作將有極大的助益。

This course uses professors of health food research and development and marketing knowledge to understand basic knowledge of health food related technologies, raw materials, research and development, and to combine product production process planning and discussion, and then cooperate with product development design concepts and path mode exploration, to simulate the product development process and propose product plans in a sub-group manner. The implementation of this course is expected to give students an insight into the foundation and practice of health food research and development, and will be of great benefit to their future work after entering society.

1. 行銷管理概論：探索原理與體驗實務5/e 曾光華著
2. 人體生理學：身體功能之機轉(Vander's Human Physiology,12/e ) 原著:Widmaier.Raff.Strang
3. 營養生化學 作者：SAREEN S. GROPPER
4. 衛生福利部食品藥物管理署健康食品安全性及功效性評估方法

1. Overview of Marketing Management: Exploring Principles and Experience 5/e by Zeng Guanghua
2. Human Physiology: Vander's Human Physiology,12/e) Original: Widmaier.Raff.Strang
3. Nutritional Biochemistry Author: SAREEN S. GROPPER
4. Methods for evaluating health food safety and efficacy of the Food and Drug Administration Department of the Ministry of Health and Welfare