本課程透過保健食品研發與行銷知識的教授，了解保健食品相關技術、原料、研究開發等基礎知識，加上產品製作流程企劃及討論，再配合產品研發設計概念及通路模式探討，實地模擬產品開發流程並分組提出產品企劃。本課程實施後預計可使學生實際了解保健食品研究與開發的基礎與實務，對於未來進入社會後之工作將有極大的助益。In this course, through the professor of health food research and development and marketing knowledge, we will understand the basic knowledge of health food -related technology, raw materials, research and development, and other basic knowledge, coupled with product production process planning and discussion, and in conjunction with product research and development design concepts and channel model discussions, on -site simulation product development Process and grouping propose product planning. After the implementation of this course, it is expected that students can actually understand the foundation and practice of health food research and development, which will greatly help the work after entering society in the future.
1. 行銷管理概論：探索原理與體驗實務5/e 曾光華著
2. 人體生理學：身體功能之機轉(Vander's Human Physiology,12/e ) 原著:Widmaier.Raff.Strang
3. 營養生化學 作者：SAREEN S. GROPPER
4. 衛生福利部食品藥物管理署健康食品安全性及功效性評估方法
1. Marketing Management Introduction: Exploration Principles and Experience Practice 5 /E Zeng Guanghua
2. Human physiology: Vander's Human Physiology, 12 /E) Original: widmaier.raff.strang
3. Nutritional Chemical Author: Saren S. Gropper
4. Evaluation method of health food safety and efficacy of the Department of Food and Drug Management of the Ministry of Health and Welfare
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課表現上課表現 Class performance |
30 | 包含出席及上課表現 |
| 期中考期中考 Secondary entrance examination |
30 | 期中考試分數 |
| 期末報告期末報告 Final report |
40 | 期末報告分數 |
