1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.參與實務性競賽或專題，以提升職場就業能力
5.以問題導向學習的方法，完成企業端所指定的專題1. Learn the theoretical and procedures for the business strategy of the enterprise
2. Understand the impact of the industrial environment on the business strategy of the enterprise
3. Through the analysis of the case, understand various strategic concepts, and can be applied to practice
4. Participate in practical competitions or topics to enhance the employment ability of the workplace
5. Use the method of problem -oriented learning to complete the topic designated by the enterprise side
本課程以個案教學為主，課堂中將發放10個國內本土企業之個案，並搭配參考教材的講授。
（可能討論的個案包含85度C、宏廣公司、王品、春水堂、薰衣草森林、勝華、拓凱、喬山、聚陽、中國砂輪、廣運機械等）
參考教材以于卓民、李吉仁，2013年，策略管理精論，前程文化出版 及Grant, Contemporary Strategy analysis, Blackwell Press 為主，並搭配一些較具前瞻性的管理論文或文獻。
This course is mainly based on the teaching of individual cases, and 10 cases of domestic local enterprises will be distributed in the classroom, and the teaching materials will be issued.
(The cases that may be discussed include 85 degrees C, Hongguang Company, Wang Pin, Chunshui Hall, Lavender Forest, Shenghua, Takayaki, Qiao Shan, Jugang, China Sand Wheel, Guangyun Machinery, etc.)
Reference textbooks are due to Zhuomin and Li Jiren. In 2013, strategic management theory, future cultural publishing, and GRANT, Contemporary Strategy Analysis, Blackwell Press, and some previewing management papers or documents.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 Final exam |
25 | |
| 個人小考與課堂表現 個人小考與課堂表現 Personal test and classroom performance |
20 | |
| 小組期中報告與個案預習報告小組期中報告與個案預習報告 Report and case preview report during the group period |
25 | |
| 小組期末報告小組期末報告 Group final report |
30 |
