1. 使同學瞭解當前行銷管理的重要理論與基本概念。
2. 瞭解行銷管理在實務上之應用。
3. 藉由課堂的互動討論，加深同學行銷的專業能力與學習興趣。1. Enable students to understand the important theories and basic concepts of current marketing management.
2. Understand the practical application of marketing management.
3. Through interactive discussions in the classroom, deepen the professional ability and learning interest of students in marketing.
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
1. 丘宏昌、謝依靜、唐運佳，「服務行銷與管理」（三版），雙葉，台北，民106年。
2. Philip Kotler and Kevin Lane Keller, Marketing Management, 14 th ed Prentice Hall.
1. Qiu Hongchang, Xie Yijing, Tang Qijia, "Service Marketing and Management" (third edition), Duoye, Taipei, 106 years.
2. Philip Kotler and Kevin Lane Keller, Marketing Management, 14 th ed Prentice Hall.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂上參與及報告課堂上參與及報告 Participate in class and report |
45 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末考期末考 Final exam |
30 |
