When the student complete the course, he/she will be able to obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry.
1.Explain the different type of franchise agreements
2.Analyze and explain why franchisees fail
3.Explain the criteria for selecting a franchise
4.Understand the considerations in raising money for a new franchise project
5.Develop and implement a franchise marketing plan
6.Explain the components of finding a location and the considerations in this process
When the student complete the course, he/she will be able to obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry.
1.Explain the different type of franchise agreements
2.Analyze and explain why franchisees fail
3.Explain the criteria for selecting a franchise
4. Understand the considerations in raising money for a new franchise project
5.Develop and implement a franchise marketing plan
6.Explain the components of finding a location and the considerations in this process
The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relations, marketing, legal aspects, and operations, with an orientation toward the small business franchisee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry When the student complete the course, he/she will be able to obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry.
The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relationships, marketing, legal aspects, and operations, with an orientation towards the small business franchiseee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of What today are the main franchising strategic alternative in the hospitality industry When the student complete the course, he/she will be able to obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry.
1. 餐飲連鎖經營 ( 1999) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
2. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
3. 餐飲加盟連鎖最佳實務 ( 2006) 金海 , 商周出版
1. Restaurant and beverage business (1999) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
2. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.
3. Best practice for joining the restaurant and beverage franchise (2006) Jinhai, Shangzhou Publishing
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and AttendanceClass Participation and Attendance Class Participation and Attendance |
20 | Absent THREE times, you will be penalized with FIVE point deduction off your final grade. |
| Group Presentation and ReportGroup Presentation and Report Group Presentation and Report |
60 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. |
