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國際經營與貿易學系
course information of 105 - 2 | 1477 International Business Management(國際企業管理)

Taught In English1477 - 國際企業管理 International Business Management


教育目標 Course Target

1.學習國際企業存在、運作、競爭與發展的理論與實務 2.瞭解國際市場環境對企業經營策略的影響 3.探討企業、產業、與國家層次的競爭力,並應用在企業管理領域中 4.整合企業管理領域各項知識,以應用在國際企業經營與管理問題與決策上 5.藉由個案的分析深入瞭解各種觀念,並能應用於實務中1. Learn the theory and practice of the existence, operation, competition and development of international enterprises 2. Understand the impact of international market environment on corporate business strategies 3. Explore the competitiveness of enterprises, industries, and national levels, and apply them in the enterprise management field 4. Integrate various knowledge in the enterprise management field to apply it to international enterprise management and management issues and decisions 5. Through case analysis, you can understand various concepts in depth and apply them to practice


課程概述 Course Description

國際/全球管理是多元文化或跨文化環境的規劃,組織,領導,和控制程序;探討多元文化或跨文化環境,發展經營管理策略,設計及營運管理系統,和管理人力資源,以確保持久的競爭優勢。 綜合使用「課程講授」和「個案討論」教學方法,培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/global management is a multicultural or cross-cultural environment planning, organization, leadership, and control procedures; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting competitive advantages. Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.


參考書目 Reference Books

指定教科書一本,另搭配6個國際企業個案與兩本參考書之討論。
A designated textbook is discussed with 6 international corporate cases and two reference books.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
期中報告期中報告
Midterm Report
20
期末考期末考
Final exam
25
期末報告期末報告
Final report
25
課堂討論課堂討論
Class discussion
15
分組個案討論作業分組個案討論作業
Sub-assemble case discussion
15

授課大綱 Course Plan

Click here to open the course plan. Course Plan
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相似課程 Related Course

必修-1478 International Business Management / 國際企業管理 (國貿系4B,授課教師:張國雄,四/2,3,4[M218])
必修-1480 International Business Management / 國際企業管理 (國貿系4,授課教師:WAN Wendy Wing Nga,四/2,3,4[M219])

Course Information

Description

學分 Credit:0-3
上課時間 Course Time:Monday/5,6,7[M219]
授課教師 Teacher:黃宥婷
修課班級 Class:國貿系4A
選課備註 Memo:
This Course is taught In English 授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 34 person in the class.
目前選課人數為 34 人。

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