1477 - 國際企業管理 英授 Taught in English
International Business Management
教育目標 Course Target
1.學習國際企業存在、運作、競爭與發展的理論與實務
2.瞭解國際市場環境對企業經營策略的影響
3.探討企業、產業、與國家層次的競爭力,並應用在企業管理領域中
4.整合企業管理領域各項知識,以應用在國際企業經營與管理問題與決策上
5.藉由個案的分析深入瞭解各種觀念,並能應用於實務中
1. Learn the theory and practice of the existence, operation, competition and development of international enterprises
2. Understand the impact of the international market environment on corporate business strategies
3. Discuss the competitiveness of enterprises, industries, and national levels, and apply it in the field of business management
4. Integrate various knowledge in the field of business management to apply it to international business operation and management issues and decision-making
5. Understand various concepts in depth through case analysis and apply them in practice
課程概述 Course Description
國際/全球管理是多元文化或跨文化環境的規劃,組織,領導,和控制程序;探討多元文化或跨文化環境,發展經營管理策略,設計及營運管理系統,和管理人力資源,以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法,培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/global management is the planning, organizing, leading, and controlling procedures for multicultural or cross-cultural environments; exploring multicultural or cross-cultural environments, developing business management strategies, designing and operating management systems, and managing human resources to ensure lasting competitive advantage.
Comprehensive use of "course lectures" and "case discussion" teaching methods to cultivate global strategic management capabilities in analyzing the business environment of the international/global market and planning and executing international/global strategies.
參考書目 Reference Books
指定教科書一本,另搭配6個國際企業個案與兩本參考書之討論。
One designated textbook is provided, along with discussions on six international business cases and two reference books.
評分方式 Grading
| 評分項目 Grading Method  | 
                                    配分比例 Percentage  | 
                                    說明 Description  | 
                                
|---|---|---|
| 
                                                 期中報告 interim report                                              | 
                                            20 | |
| 
                                                 期末考 final exam                                              | 
                                            25 | |
| 
                                                 期末報告 Final report                                              | 
                                            25 | |
| 
                                                 課堂討論 Class discussion                                              | 
                                            15 | |
| 
                                                 分組個案討論作業 Group case discussion assignment                                              | 
                                            15 | 
授課大綱 Course Plan
                        點擊下方連結查看詳細授課大綱
                        Click the link below to view the detailed course plan
                    
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                    操作 Actions  | 
                
|---|---|---|---|---|---|
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1477
 - 學分 Credit: 0-3
 - 
                                上課時間 Course Time:Monday/5,6,7[M219]
 - 
                                授課教師 Teacher:黃宥婷
 - 
                                修課班級 Class:國貿系4A
 
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