1.學習國際企業存在、運作、競爭與發展的理論與實務
2.瞭解國際市場環境對企業經營策略的影響
3.探討企業、產業、與國家層次的競爭力,並應用在企業管理領域中
4.整合企業管理領域各項知識,以應用在國際企業經營與管理問題與決策上
5.藉由個案的分析深入瞭解各種觀念,並能應用於實務中1. Learn the theory and practice of the existence, operation, competition and development of international enterprises
2. Understand the impact of international market environment on corporate business strategies
3. Explore the competitiveness of enterprises, industries, and national levels, and apply them in the enterprise management field
4. Integrate various knowledge in the enterprise management field to apply it to international enterprise management and management issues and decisions
5. Through case analysis, you can understand various concepts in depth and apply them to practice
國際/全球管理是多元文化或跨文化環境的規劃,組織,領導,和控制程序;探討多元文化或跨文化環境,發展經營管理策略,設計及營運管理系統,和管理人力資源,以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法,培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/global management is a multicultural or cross-cultural environment planning, organization, leadership, and control procedures; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting competitive advantages.
Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.
指定教科書一本,另搭配6個國際企業個案與兩本參考書之討論。
A designated textbook is discussed with 6 international corporate cases and two reference books.
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
期中報告期中報告 Midterm Report |
20 | |
期末考期末考 Final exam |
25 | |
期末報告期末報告 Final report |
25 | |
課堂討論課堂討論 Class discussion |
15 | |
分組個案討論作業分組個案討論作業 Sub-assemble case discussion |
15 |