1. 瞭解結構方程模式(structural equation modeling/SEM)之基本概念與原理
2. 熟悉結構方程模式分析之程序
3. 學會使用LISREL、PLS-GUI等套裝軟體進行SEM分析
4. 瞭解確認性因素分析(confirmatory factor analysis)的原理及應用
5. 學會應用SEM方法進行研究 本部分課程希望讓修課的同學建立對結構方程模式(structural equation modeling)的統計原理、分析流程、及相關應用等基本概念，並介紹線性結構模型專用套裝軟體——LISREL、PLS-GUI的操作與報表解讀，以讓碩士班研究生具備使用SEM進行研究分析的能力。本課程將以老師講解原理與分析流程，並操作軟體；學生同步在課堂上操作軟體及課後進行作業練習為主要授課方式。為了讓修課同學瞭解如何使用SEM於研究上，本研究也會進行運用SEM方法研究論文之課堂研討與報告，以讓修課同學瞭解如何運用SEM方法於研究分析之上。本課程將著重在介紹SEM的分析流程及如何應用SEM方法於個人之研究主題，包括衡量式分析、確認性因素分析、量表信度與效度分析、中介變項分析、高階因素分析、及多群分析等。1. Understand the basic concepts and principles of structural equation modeling/SEM
2. Be familiar with the procedures of structure equation pattern analysis
3. Learn to use LISREL, PLS-GUI and other set software for SEM analysis
4. Understand the principles and applications of confirmatory factor analysis
5. The SEM method will be used for research. This part of the course hopes that students in the course will establish basic concepts such as structural equation modeling, analysis process, and related application, and introduce the operation and report interpretation of LISREL and PLS-GUI, a specialized installation software for linear structural modeling, so that bachelor's degree graduate students have the ability to use SEM for research and analysis. This course will use the teacher to explain the principles and analysis process, and operate the software; students will simultaneously operate the software in the class and conduct professional training after the class. In order to let students in class understand how to use SEM in research, this study will also conduct course discussions and reports on research papers using SEM methods to allow students in class to understand how to use SEM methods in research and analysis. This course will focus on introducing the analysis process of SEM and how to apply SEM methods to personal research topics, including measurement analysis, confirmatory factor analysis, scale reliability and validity analysis, mediation change analysis, high-level factor analysis, and multi-group analysis.
本課程在介紹結構方程模型(structural equations modeling/SEM)的基本觀念、分析原理、分析步驟、及軟體的操作與解釋，屬於一門進階的數量方法。這門課希望讓修課同學具備使用SEM方法進行餐旅管理領域量化研究或量表建構的基本知識與能力。
This course introduces the basic concepts, analysis principles, analysis steps, and software operation and explanation of structural equation modeling/SEM, which belongs to an advanced quantitative method. This course hopes that students in the course have the basic knowledge and ability to use SEM methods to conduct quantitative research or scale construction in the field of catering and tourism management.
？ 指定教材：
1. J. F. Hair, W. C. Black, B. J. Babin, R. E. Anderson, R. L. Tatbam. (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc.（華泰書局代理）
2. 邱皓政 (2011)。結構方程模式：LISREL/SIMPLIS原理與應用（第二版）。雙葉書廊出版。
3. PLS-GUI 1.0, A Graphic User Interface for Lvpls (PLS 1.8 PC), User Mannual.
4. Hulland, J. 1999. Use of partial least squares in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2): 195-204.
？ 補充教材：
1. 吳明隆 (2009)。結構方程模式－SIMPLIS的應用（附光碟）。五南文化出版。
3. 吳明隆、張毓仁 (2010)。結構方程模式：實務應用秘笈。五南文化出版。
? Designated textbooks:
1. J. F. Hair, W. C. Black, B. J. Babin, R. E. Anderson, R. L. Tatbam. (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc. (Agent from Huatai Books Bureau)
2. Qiu Haozheng (2011). Constructed equation pattern: LISREL/SIMPLIS principle and application (second edition). Published by Double Leaf Library.
3. PLS-GUI 1.0, A Graphic User Interface for Lvpls (PLS 1.8 PC), User Manual.
4. Hulland, J. 1999. Use of partial least squares in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2): 195-204.
? Supplementary textbooks:
1. Wu Minglong (2009). Constructed equation mode - Application of SIMPLIS (with CD). Wunan Culture Published.
3. Wu Minglong, Zhang Yuren (2010). Constructed equation pattern: practical application tips. Wunan Culture Published.
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